About A CurlSeptember 1, 2009 By: Lori Morris American Salon
Curls are back, so it's important to know how to help your clients catch their best waves.
Sending your clients home with the right products for daily care, styling and finishing is also extremely important in helping them achieve great results on their own—and can give a huge boost to your retail sales. "Curly hair requires a lot of products for both styling and conditioning," says Christo, who gives each client an individual prescription sheet that tells him or her which Curlisto products to use and how and where to use them. "Clients leave with a full bag of products instead of just one or two."
With its potential to win loyal clients and promote strong retail sales, catering to curly haired clients is a boon to any salon's bottom line. In this difficult economy, where it's more important than ever to stand out among other salons in your area, spending money on your stylists' curl education is a wise and profitable investment. —LORI MORRIS
BRAVE NEW CURL
"Session stylists have gone from not knowing what to do with curls to really going wild with them," Ouidad says, referring to the season's runway looks. "There were all mixes of curls: loose, tight, frizzy, smooth, everything at once." At the fall 2009 Versace show in Milan, Italy, lead stylist for Redken Guido slicked the hair on top and back-combed curls to add even more fullness.