Technique

Style Watch

October 1, 2008 By: Marianne Dougherty American Salon

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Can hair be a medium for artistic expression? It can with Joico's Design Collection.

One guy, multiple looks. That's the whole idea with the Design Collection from Joico. Take Bruno here. To get his look, you'll want to start by emulsifying Pliable Paste in the palms of your hands. Next, work it into the hair for firm hold. Then work Gloss Wax into the hair for definition. Finally, protect the finished design with Humidity Blocker. So how do Design Collection formulas differ from current Joico styling and finishing products? For one thing, they deliver multidimensional textures and finishes to hair for more advanced, artistic detailing, molding, sculpting and finishing. Now what guy would say no to that? —M.D.

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