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February 1, 2007 By: American Salon Staff American Salon

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Goldwell's alcohol-free Flat Marvel Flattening Balm with UV filters is humidity-resistant, and smoothes and straightens hair until the next shampoo. FlexShine technology, a blend of Elastomer, Bamboo Protein and Styling Polymers, guarantees flexible, durable hold and natural, shiny hair. goldwell.com

FRIZZ FIGHTER

Infused with a blend of bamboo, ivy, avocado oil and panthenol, Back to Basics Straightening Crème smoothes and straightens hair and eliminates frizz. The cream conditions and protects hair from heat, and leaves hair touchable and soft with a healthy sheen. 800/456-9322; backtobasics.com

STRAIGHT AND NARROW

Flatten curly or wavy hair and tame flyaways with Aveda's Hang Straight Straightening Lotion. The humidity-defying formula features a blend of certified organic marshmallow root and flax seed to create smooth hold, in addition to silica, which enhances hair's shine. 800/644-4831; aveda.com

VOLUME AND SMOOTHNESS

SCS 25 Straight Conditioning Serum from Dennis Bernard's Smart Solutions line seals the outer layer of the hair shaft, reducing frizz and offering protection against heat and the elements. The serum helps rebuild hair strength and provides volume and smoothness for straight looks. 732/308-3005

STATIC SHIELD

Laminates Sheer Smoothing from Sebastian Professional is an anti-static, thermal styler for fine- to medium-textured or color-treated hair. Ideal for use with flat irons, it helps straighten hair while lending shine and brilliance. It also helps tame flyaways and frayed ends, and promotes hair elasticity and manageability. 800/526-4657

FLAT-IRON FRIEND

Generating temperatures up to 450 degrees, flat irons can be damaging to hair, but Sleek.look Iron Smoother from Matrix contains styling polymers that protect hair from heat-styling damage and humidity. Silicone smoothes hair and adds brilliant shine, while panthenol strengthens and conditions it. 800/6-MATRIX

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