WorkshopNovember 1, 2007 By: American Salon Staff American Salon
Woody's Quality Grooming introduces old school men's products with a modern twist. Subscribing to the "less is more" philosophy, the company targets consumers who see no substitute for quality products. The line of 13 hair, shave and body products includes Headwax Classic, an old-school pomade with hemp seed oil and beeswax that offers medium hold, while providing natural shine. Oh, and it's paraben-free. And for the no-nonsense man, there's the Meat and Potatoes Bar, a natural, vegetable-based bar with hemp seed oil, tea tree and shea butter that provides a simple solution to hair and body maintenance. (Hint: You can use it to wash your hair and your body.)
The Paul Mitchell Tea Tree Body Collection includes Lemon Sage Body Wash, Tea Tree Body Bar, Tea Tree Liquid Hand Soap, Tea Tree Oil and Tea Tree Shave Gel. The line of healing and energizing products perks up the senses, while leaving skin soft and smooth.
Introduced in 2002, Joe Grooming products were designed for guys with style who want to look cool and get noticed. More importantly, the company is committed to the careful selection of natural and organic ingredients and to the salon stylist. Because no two men are exactly alike, the styling line is relatively simple. Curly or straight, long or short, thick or thin—they've got something for everyone. What's more, they've lowered surfactant levels in their shampoos, added moisturizing extracts to both cleansing and styling products and chosen essential oils rather than synthetic fragrances. Try the Grooming Compound when you want a water-based, pliable styling paste to provide control, support and texture. Unlike similar fibrous products, Grooming Compound is a blend of natural and organic ingredients that condition and protect hair and scalp without product buildup.
American Crew is the company that started it all, and over the years, founder David Raccuglia has remained passionately committed to men's grooming. The company's moisturizing shave products are formulated with natural extracts and botanicals for the ultimate skincare regimen.
Aveda has recently introduced Aveda Men, its first comprehensive haircare line created exclusively for men. A collection of innovative, exciting new products, Aveda Men draws upon revolutionary botanical science to meet men's essential needs for high-performance scalp and hair management. "The aroma, feel and breakthrough performance of Aveda Men are outstanding," says Dominique Conseil, president of Aveda. "This initiative is much bigger than a product launch; it's about building the male clientele from Aveda's network of salons and spas. We know environmentally responsible men represent a significant segment of the market." The Liquid Pomade, Shampoo and Conditioner debuted in 95-percent post-consumer recycled packaging, a landmark in environmental package design.