WorkshopNovember 1, 2007 By: American Salon Staff American Salon
Utilizing the power of astaxanthin, Hawaiian red algae that grows in hot lava fields on the Big Island, H. Maloha's new paraben-free Bionutrient Face Serum nourishes and firms skin while protecting it from the visible signs of aging. Astaxanthin is clinically proven to be more effective than vitamin C and vitamin E in free-radical elimination. hmaloha.com
ALL THE YOUNG DUDES
Studies show that 63 percent of men prefer to use male-specific products. Fortunately, there are many on the market for them to choose from.
Men's products have been proliferating at warp speed, and it looks as if there's no end in sight. So how do you choose the line that's best for your clients? We rounded up some of the best products on the market right now to help make the decision less difficult.
Steve Elias, who did our cover shoot this month, says he's getting more requests for men's styles that look well-groomed.
Redken for Men was a home run right from the get-go, but that didn't stop the company from tinkering with the formula. "It's no surprise that men have become a new sector of beauty enthusiasts," says Lauren Consiglio, director of marketing, Redken for Men. "However, they're looking for regimens that don't require much thought yet provide great results." To that end, the new and improved line offers products with customized hair and scalp benefits that provide a specific response to men's key needs, such as dandruff control. In addition, new color-coded packaging is designed to help stylists and consumers easily select the right products that address those needs. The moisturize regimen (green) is for normal to dry hair and brings a daily dose of strength and moisture to the hair and scalp. Thicken (orange) targets fine and thinning hair. Purify (white) is specifically for the dandruff-prone. Retaliate shampoo, for example, contains pyrithione zinc to fight symptoms of dandruff, while bisabol soothes a sensitized scalp. "As always, we encourage men to work with their stylist to determine which regimen is best for their specific needs," Consiglio says.
The Matrix Men Style Control System is an easy-to-use collection of five haircare and four styling products, including the new Energel Firm Fix Gel, that appeals to the casual style of the Matrix man. Featuring innovative new technology, Style Power Shampoo combines a shampoo, conditioner and light styler in one bottle to save time and help men groom their hair fast. An exclusive style control agent provides light hold with separation to deliver instant style for the man on the move. Meanwhile, for the 61 percent of men who use at least one styling product in their hair every day, and the 53 percent that look for styling products that provide manageability and control, Matrix provides a full line of premium stylers.