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October 1, 2007 By: American Salon Staff American Salon"A fascinating, brilliant red combined with a strong cut is the best possible advertisement for any salon," says Shane Henning, a colorist from Australia and a member of Goldwell's 2007 Trend Zoom International Team. That's reason enough to try the new Topchic Max Red series—advanced permanent reds that offer a new brilliant and breathtaking intensity plus maximum durability. Available in depot cans or tubes, six high-performance, true-red shades range from warm to cool. The new vibrant RR-Mix opens up endless mixing opportunities for creative accents. High-performance formulas feature Goldwell's exclusive RayMax dyestuff technology, patented Coenzyme Technology and Color Equalizer System for balanced, even color. goldwellusa.com
 Goldwell Topchic Max Red Series |
JOICO
Prepare to be wowed by Color Intensity, a new semi-permanent shade collection by Vero K-PAK available for a limited time this fall and winter. Four semi-permanent crème colors—Magenta, Purple, Blue and Green, plus a Clear Mixer designed to provide stylists with the power to control each shade's intensity—are infused with the Quadramine Complex, the reconstructive technology that produces vibrant, true-tone pigments and delivers the ultimate in healthy, intensely colored hair. joico.com
JOHN PAUL MITCHELL SYSTEMS
Paul Mitchell Professional Hair Color recently added nine new golden hues (PM Shines 9NG, 6NG and 3NG), red brown shades (Paul Mitchell The Color 7RB, 6RB, 5RB and 4RB) and rich, ruby red tints (PM Shines 6R and 3R) to its color lineup. Ammonia-free PM Shines adds intense hydration, brilliant shine and improved manageability, while delivering natural-looking color in as little as 20 minutes. Fortified with a rich beeswax base that delivers long-lasting, conditioned, shiny haircolor, Paul Mitchell The Color provides superior gray coverage, while yielding predictable results, and is loaded with natural conditioners. paulmitchell.com
KEUNE
Tinta Color, a cream color with 100-percent gray coverage, offers the haircolorist an infinite color palette and provides unlimited options for creative minds in all color applications, color accents, highlights and lowlights. The added LP 300 color stabilizer protects the integrity of the hair structure, while a silk protein conditioner provides shine and manageability. keune.com
LISAP
Lisap LK Permanent Cream Color is rich in natural coconut extracts to protect the hair's keratin and structure. The formula has a low concentration of 1-percent ammonia and micro-molecular colors that gently penetrate the hair. Available in 107 shades, its self-timed formula makes it easy to get even color from roots to tips. lisapusa.com
LOGICS
A new Resurfacing Treatment, part of the Logics Color DNA System, launches this month. The post-color, rinse-out treatment contains ceramides to repair the hair and vitamin B5 to protect and smooth the cuticle. "It's a great add-on service that will help color last longer," says Elisa Delarm, senior director of marketing. matrix.com
MATRIX
The Chocolate Cherry Collection from SoColor and Color Sync includes 12 colors specifically formulated to enhance brunette hair. The two complementary collections and wide range of tones offer stylists great versatility and endless options for their brunette clients, while patented color-grip technology creates long-lasting vibrancy, tone and shine. The collection also features two rich tonal series: six brown-red and six brown-copper shades. The lush brown-reds contain chestnut- mahogany tones with highlights in rich cherry, while the brown-coppers include maple- amber tones that create a lively brown with copper highlights. matrix.com
NEXXUS
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