WorkshopSeptember 1, 2007 By: American Salon Staff American Salon
The good news is that the demand for straightening continues to be at an all time high. Today, stylists have more choices than ever before thanks to a spate of new kinder, gentler straightening options that seem to be cropping up in salons everywhere. Case in point: the new Brazilian Keratin Straightening Treatment offered at Mark Garrison Salon in Manhattan and Frédéric Fekkai salons in New York City and Palm Beach, FL. "Not only is the new Brazilian service a great alternative to the Japanese method but it takes half the time," says Brian Keller, a beauty guru at Fekkai's Palm Beach location. "In less than two hours, clients can obtain smoother, shinier, softer, sexier hair." The service, which starts at $450 and goes upward in price based on hair length and thickness, lasts two months on virgin locks and up to four months on other hair types. It uses keratin to straighten hair. The natural protein, which comprises approximately 88 percent of hair, penetrates the hair cortex to improve and repair the quality of strands from the inside out, reducing frizz while creating strands that are silky and straight. "The gentle system penetrates hair, repairing internal damage and coating strands to prevent further damage, and it can be used on hair that's been colored, relaxed or chemically treated," he adds.
Still, some are quick to point out the new Brazilian systems are not risk free. According to a recent New York Times article, "The formula often contains formaldehyde, a known carcinogen that can irritate the eyes and lungs if the fumes are inhaled." Currently, the Food and Drug Administration has no restrictions in place on formaldehyde being used in cosmetics.
The bottom line? Doing a little homework up front will pay off in the long run when it comes to choosing a system that's perfect for your salon. Get started by checking out the products on these pages.
Farouk Systems Group CHI Transformation System
The CHI Transformation System harnesses the power of ceramic heat, negative ions, pure natural silk and Cationic Hydration Interlink, a positively charged molecule that provides moisture and links to the hair fiber to transform frizzy, curly, wavy and even coarse, straight hair into silky, straight strands without the use of harsh chemicals. farouk.com
FHI Heat Texture Smooth System
This modern, hair-friendly alternative to previous straightening systems keeps hair at a less alkaline 6.7 pH, which means that the process is not as drying and leaves hair healthier. Another plus: It features a spray-on, leave-in neutralizer, which the company says is the first in the industry, as well as Hot Sauce, an FHI Heat conditioning serum used during the straightening process that's key to producing a mirror-like shine on the treated hair. Sold as a ready-to-use system consisting of six products, the line features Texture Smooth Permanent Cream, Leave-In Neutralizer, Hot Sauce, Deep Cleansing Shampoo, Sulfate Free Shampoo and Silicone-Free Conditioner. fhiheat.com