WorkshopSeptember 1, 2007 By: American Salon Staff American Salon
One of four hair therapy products in Bain de Terre's new Botaniceuticals collection, the Hair Strengthening Mud Masque is like a spa treatment for the hair. Rich in essential minerals and gentle white clay, it improves the condition of weak or lifeless hair, reducing breakage by up to 65 percent in just one use. baindeterre.com
THE BIG IDEA
Mousse is making a comeback. We've rounded up 15 that provide an extra dose of voluptuous volume your clients will love.
Big hair skyrocketed in the 1980s and a new product, mousse, was behind the surge. The foamy formula brought already teased tresses to new heights and helped define heavy-metal hair. Charles Booth first introduced mousse, a polymer-based style enhancer, to America early in the decade, and today it's making a comeback. Natalie Yin, director of marketing for Matrix, noticed an increase in mousse sales between 2005 and 2006. "There's a trend toward glamour nowadays and people want that voluminous look," says Yin. Mousse, paired with other styling aids like gels and hairsprays, is the perfect product for adding that bountiful body. According to David Cannell, senior vice president of research and development and director of hair laboratories for L'Oréal USA, mousse has undergone improvements since L'Oréal started the craze in the early '80s, when it introduced the first major styling product meant to give hair body and hold it in place. Newer versions no longer weigh hair down or leave behind that crusty, crunchy feeling, and now stylists can select from a variety of choices, including root lifters, body builders and humidity defyers, to design any creative hairdo. Here's 15 mousses to add a boost to your collection. —SAMANTHA BEERMAN
Mousse is a surefire way to add fullness and body.
Using rare extracts and ingredients, like Ho-Sho-Wu root extract and freshwater pearl powder, Alterna Life Volumizing Spray Mousse lifts hair at the root. 4alterna.com
Aveda Phomollient Styling Foam pumps up the volume and shine of fine hair with a unique air-infused technology that is free from nonrenewable hydrocarbon propellants. aveda.com
Good, Clean Fun
Barex Gloss Mousse creates hairdos in a cinch with its root-lifting, body-building properties that elevate roots, create body and amp up shine without stickiness or stiffness. oloffbeauty.com