WorkshopJuly 1, 2007 By: American Salon Staff American Salon
Fortunately, your baby-boomer clients don't have to resign themselves to lackluster locks. Manufacturers are creating haircare lines designed to reverse—not just mask—the toll aging takes on hair. These products are different from volumizing products, which add body without addressing problems like brittleness and dullness that develop as hair ages. "You want to look for ingredients that restore elasticity and strength, refine texture and replenish moisture," Johnson says.
In addition to anti-aging haircare products, a healthy lifestyle, including a balanced diet, exercise and stress maintenance, help to keep hair healthy.
Interestingly, many of the ingredients found in anti-aging haircare are the same as those found in anti-aging skincare. Alterna's Caviar Age Control Complex contains vitamin C, omega-3 fatty acids, rhodiola extract and marine botanicals, while PureOlogy infuses its NanoWorks line with an Anti-Age Complex consisting of green tea, apple, wine and citrus extracts. Nexxus' Y Serum is made up of antioxidants, green tea and a rare type of mushroom that is chock-full of amino acids. L'Anza's CP Anti-Aging line uses peptides, hyaluronic acid and white tea to restore youthfulness.
"Healthy hair starts at the root, so just as we care for the skin on our face, we need to care for the skin on our scalp," Nawrot says. Phyto's new Phytodensium line is formulated to do exactly that. The shampoo and serum contain sugar alcohols derived from oat bran and yogurt to keep bacteria and free radicals from adhering to the hair and scalp. "People tend to forget that the skin on our scalp suffers the same stresses and is as susceptible to aging as the skin on our face," Nawrot adds.
Aging hair may also lose its shine and may not hold color as well as it once did. "Whether you color your hair or have virgin hair, always choose a haircare product that provides UVA/UVB protection to safeguard hair and keep color from fading," Johnson says.
While protecting hair from the sun may indeed help mitigate the effects aging has on hair, your clients can make additional lifestyle adjustments that will also prove beneficial. For example, Nawrot recommends washing the hair at least once a week with a clarifying shampoo to keep styling products from clogging the hair's follicles, which can hasten the rate of thinning. What's more, since circulation slows down as we age, a regular scalp massage becomes ever more important for maintaining healthy, strong hair because it helps ensure that important nutrients are being delivered to your scalp via the bloodstream. Exercise is beneficial since it stimulates blood flow, as are a well-balanced diet, rest and stress-maintenance.
Clients will undoubtably appreciate your advice on the ways a healthful lifestyle combined with an anti-aging haircare regimen can help keep their hair looking its best, long into their golden years, no needles required. In the box below, check out some of the groundbreaking anti-aging products that you can recommend. —CARRIE WATSON
ALTERNA's Anti-Aging Caviar collection was the first line to bill itself as anti-aging. Seasilk, a recently added ingredient that made a name for itself in skincare, is made of marine botanicals that nourish hair while increasing follicle hydration to refine hair's texture and appearance. 4alterna.com
NEXXUS Y Serum Younger Looking Hair collection contains mushroom, green tea, arginine and meadowfoam extract to restore hair. Antioxidants and amino acids protect the crucial protein framework while UVA/UVB protectors guard against the damaging effects of exposure to the sun's rays. nexxus.com