Salon Content

Workshop

July 1, 2007 By: American Salon Staff American Salon

---

Curl Force 17 texturizing spray-gel, new from Redken, produces defined, long-lasting, shiny curls in medium to coarse hair. Redken's Exclusive Bonding System utilizes beeswax and humidity-resistant agents for added texture and frizz-free control. Apply in the morning on damp hair to activate curls, then later in the day to refresh the look. redken.com

To Have And To Hold

Hairspray isn't synonymous with helmet head anymore. Just look at what's on the market.

Aerosol spray cans were developed by the U.S. Army during World War II to spray insecticides on malaria-carrying bugs, but the invention also paved the way for the development of hairspray, which entered the styling scene in the late 1940s. Because of environmental concerns in the 1980s and '90s—it was feared that compounds evaporating into the atmosphere were depleting the ozone layer—the Environmental Protection Agency began to evaluate aerosol sprays and recommend changes in their composition. By reducing the alcohol content—which was typically 90 to 95 percent—and increasing the water content, many companies were able to meet the lower, 55 percent volatile organic compound (VOC) content regulation. Today, a new environmentally friendlier generation of hairsprays provides something for everyone. "Like any other styler, consumers look for something that suits them," says David Cannell, former senior vice president of research and development for Redken. "Hairsprays try to fill all of the niches that exist within a multitude of hairstyles." Whether you're looking for a hairspray that provides UV protection, tames flyaways or adds shine, you're sure to find one here that suits you and your clients' needs. —ANDREA ADAME

Rodney Cutler takes aim at Maticevski during Olympus Fashion Week in New York.

Abba Zeroscent is a firm-hold spray that provides long-lasting style for your clients' hair. The unscented, humidity-resistant formula conditions hair and adds a natural luster to each strand. abbahaircare.com

Alterna Caviar Working Hair Spray protects hair against environmental and thermal damage, while minimizing signs of aging. The flexible-hold spray contains an age-control complex to restore vibrancy to dull, dry tresses. 4alterna.com

Aveda Air Control is a water-free aerosol that helps create a light, workable hold. Designed for all hair types, the low-VOC formula contains pine, certified-organic flaxseed and jojoba to hold and condition hair. aveda.com

1 2 3 4 5 6 7 8 9 10 11 

Bookmark it: digg del.icio.us technorati yahoo facebook twitter

• Home
• Advertising Information
• Check Out / Buy Classifieds
• Contact Us
  • Sales
  • Editorial
• Marketing Services
  • Careers
  • Products + Services
  • Lists
• Subscribe/Renew