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The Wire
April 1, 2007 By: American Salon Staff American Salon
Get Inspired with Joico and ISO
For hairdressers in need of improving their skills, Joico has the solution: the company's new Artistic and Motivational Platform Tour (AMP'd), a one-day program co-designed by the Joico and ISO Educational Departments to inspire personal growth, motivation and improve artistry in hairdressers. Led by Daniel Salce, Joico and ISO's national corporate trainer, the AMP'd Tour will be coming to cities nationwide this spring. Call 800/44-JOICO for more information.
 Daniel Salce |
ISO on Televsion
ISO Texture Specialist Francie Sorem recently appeared on Atlanta's popular Meet the Products TV show. One lucky Atlanta native named Katie received a complete ISO hair makeover that covered all five elements of ISO's i.system methodology of design—consultation, cut, straightening, texture, color and finish.
 Francie Sorem |
Sorem cut Katie's long, one-length hair into soft layers and a modern wispy fringe. She first used the ISO Maintamer texture system to smooth her naturally curly hair, leaving it smooth and shiny. She then added warm bronze highlights to the fringe and front side areas using shades from i.color's Bronzed Goddess Shade Collection. She completed the look using styling products from ISO's Tamer and Daily styling collections. "The key objective with every makeover should be to create a look that enhances that person's individual appearance and requires minimal upkeep," says Sorem.
Andis Releases New Educational DVDs
Learn how to perfectly cut hair with the new Andis Experience DVD series that demonstrates step-by-step instructions for three popular hair cuts: The High Bald Fade, Reverse Blending/Clipper-Over-Comb for men and Mid-Length Contemporary Layered Bob for women. Every detail of using Andis hair tools is also demonstrated for each cut, such as the proper positions for clippers and how to use trimmers.
 The Ladies Mid-Length Contemporary Layered Bob DVD includes tips on increasing client satisfaction and cutting effi ciency; The Reverse Blending/Clipper-Over-Comb DVD includes instructions on how to properly position clippers, hands and comb. |
"The new DVDs give simple, step-by-step instructions for each haircut," says Fred Koeller, vice president of marketing at Andis. "Even the most experienced stylist or barber will find some useful tips in them. Clipper and trimmer maintenance are also shown in each DVD, so you can see how to get the most out of your tools with proper care." To order, call 800/558-9441.
Professional Beauty Association Hosts Symposium 11
The Professional Beauty Association (PBA) hosted 861 attendees at Symposium 11, a salon and spa business forum, at the San Antonio Marriott Rivercenter. Symposium 11 followed its "Get in the Game" theme by offering salon and spa owners, as well as managers, the opportunity to learn new business strategies, network with other PBA members and attend workshops.
 Gene Juarez |
"Attendees look forward to this event every year, and every member left feeling a little more empowered, educated and well-connected," says Steve Sleeper, executive director of PBA.
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