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The Wire
February 1, 2008 By: American Salon Staff American Salon
Eufora Recruits Regional Educators
Eufora International is on a search for gifted stylists to add to its regional educator team. Regional educators provide valuable artistic and business instruction and product information to stylists in the company's network of salons to help them achieve their creative and financial goals. To become a regional educator, interested stylists must attend a two-day Eufora Boot Camp, which focuses on giving participants the tools needed to inspire and educate fellow stylists through Eufora's technical, creative and presentation skills training. "Educators have the power to make a difference. This program provides salon professionals with an opportunity to advance their careers to the next level as educators, while contributing to the advancement of their industry," said Don Bewley, Eufora founder. "If you've ever aspired to become a platform artist, teach or even develop your public-speaking skills, Eufora Boot Camp is where you'll get your wings." —N.P.
 Leandro Sablan, Eufora director of regional education, explains to stylists attending a Eufora Global Connection educational event the benefits of "enlisting" in Eufora's Boot Camp. |
Product Club Joins the Fight
In support of Breast Cancer Awareness Month, Product Club introduced a special-edition foil. Due to the success of the product, the company was able to donate $5,000 to the American Cancer Society. Product Club plans to expand its efforts next year with more products that let salons show their support. "This was the first year that the company has participated with a product dedicated to breast cancer awareness and the response was phenomenal," said Eric Polesuk, the company's president. "It's great to be able to support a cause that affects so many people in our industry." —N.P.
 Mary Albanese, Vice President of marketing for Product Club, presents a $5,000 check to the American Cancer Society. |
Paul Mitchell Gives Hugs
Paul Mitchell Schools recently launched the Free Hugs campaign, which was inspired by an Internet-distributed music video that aired in 2004. The purpose of the campaign is to brighten people's lives by accepting hugs from people and offering hugs to others. The campaign has already received media coverage, including a hug-in at the Future Professionals of the Cosmetology Institute in Temecula, CA, a Paul Mitchell Partner School. "Not only is this a cute, nice thing to do, but news channels are rushing to catch the story because they think it's that profound," said Winn Claybaugh, dean of Paul Mitchell Schools. —N.P.
 Paul Mitchell The School students offering free hugs |
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