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The Wire
January 1, 2008 By: American Salon Staff American Salon
Elite Salon Systems' Year of Care Proves a Huge Success
Elite Salon Systems, a wholesale beauty supply distributor in South Florida, did something amazing in 2007. The company named 2007 its "Year of Care" to honor Linda Martens, Elite's founder, who lost her battle with breast cancer in 2006, and set a goal of raising a whopping $100,000 over the year for the Susan G. Komen Breast Cancer Foundation. Through various fundraising events held throughout the year and with the help of many hairdressers and industry professionals, the goal was accomplished.
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"If, through the money we raised at Elite, we can help one mother, one daughter, one woman detect her cancer in its early stages and save her from the pain my mom experienced, all of the hard work we put into fundraising will have paid off," said Sherri Martens, Linda's daughter who is now the company's owner.
Elite kicked off its Year of Care by launching a collection of gear featuring the Year of Care logo, including T-shirts, a messenger bag and a cadet hat. Profits from sales went to the Susan G. Komen Breast Cancer Foundation in honor of Linda. Elite Salon Systems also rallied regional salons to simultaneously host 15 cut-a-thons on February 25 and October 21. Top stylists donated their time and talents to help meet the goal. The highlight of the year, however, was the much-anticipated Pink Gala at Flavour Nightclub in Miami. The extravagant and fun evening raised more than $19,000.
Hats off to Elite Salon Systems and everyone who took part to make the campaign a huge success. —C.W.
American Crew Opening Night '08
Customarily held in Denver in January, American Crew Opening Night 2008 is heading to Chicago, where the much-anticipated show will debut on Saturday, March 1, in the Vista Ballroom at McCormick Place during America's Beauty Show. With a theme of "A Moment in Style Defined" (think Rat Pack and film noir), the sophisticated soiree will inspire and excite with an evening of exciting men's styling, drinks and dancing. To find more information, visit www.americancrew.com. —K.D.
 American Crew Opening Night was a huge success last year. |
FHI Heat in the United Kingdom
In October, Les Haverty, artistic director of FHI Heat, and Gary Sunderland of the FHI Heat Design Team, performed alongside Adee Phelan, celebrity stylist to such clients as David Beckham, at the Hair Tools Main Stage, during the Salon International 2007 Show at the Excel Center in England. Haverty provided styling tips and presented the latest collection of FHI styles and cuts before thousands of stylists who attended the inspirational, three-day event. He also met the Hair Tools team to introduce them to the latest FHI products. "With the aid of David Brunton, owner of Hair Tools and exclusive importer of FHI Heat to the United Kingdom, FHI has solidly become the number-two brand in the country in three short years," Haverty said. —A.L.
 FHI Artistic Team member Gary Sunderland, owner of Hair Tools David Brunton, celebrity stylist Adee Phelan and FHI Heat's Les Haverty at Salon International 2007 in England. |
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