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The Wire
January 1, 2008 By: American Salon Staff American Salon
Beauty in Barcelona
Barcelona abounds with fantastic art and whimsical architecture, but there was even more eye candy than usual on October 28, when a crowd of more than 2,500 hairdressers and industry aficionados descended on the Spanish city for the Wella International Trend Vision Awards 2007. The event was staged at the Centre Convencions International Barcelona.
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For the fifth year, Wella Professionals hosted the only worldwide live hairdressing competition of its kind, where 53 up-and-coming hairstylists and their teams competed for the coveted title, showcasing their professional skills and artistic ability by interpreting one of four hair trends to a large international audience. The participants—who earned the right to compete by taking home top honors in their respective country's national competitions—were judged by a prestigious jury panel. Acclaimed artists Takahiro Hashimoto of Japan, Italy's Pier Giuseppe Moroni, China's Wu Wei and the United States' Teri Dougherty were joined by 2006 winner Aurelio Ramos de Oliveira of Portugal and makeup artist Gregorio Ros, who independently evaluated, examined and scored their efforts. Additionally, for the first time in the history of the award, attendees got the chance to help decide who would ultimately take home the gold, silver and bronze awards.
The Trend Vision '08 Workshops were interspersed amid all the competitive action. During the workshops, top-drawer talent, like Germany's Vidal Sassoon team and France's Camille Albane, translated the new 2008 trends identified by trend forecaster Carlin International in collaboration with Wella Professionals. To wit: Couture Allure's graphic, sculptured designs, Wonderland's loose and deconstructed shapes, Mineral Splendor's use of the C-curvature to give hair internal shape with a fluid, delicate density and Factory Lyrics' uncontrived shapes that embrace imperfection.
The event culminated with an awards ceremony, where Young Kim from the Juno Hair Salon in Seoul was crowned the gold medal winner. He will receive a comprehensive PR package that includes recognition in a beauty publication in his home country. The silver medal went to Iryna Fraiuk from Salon S&A Group in Ukraine and bronze went to Wuthichai Krajaipoch from the Woo . . . K . . . Hair Salon in Thailand—who will both receive a pair of Tondeo shears. "The Wella International Trend Vision Awards showcase the best in young talent," said Susanne Stein, who heads up Professional Services for Wella Professionals. "We are proud to support emerging talent with an award that gives hairstylists creative leeway to interpret the latest in hair trends." —K.D.
Mizani Presents Chrisette Michele on Tour
Mizani, a professional brand for textured hair, announced its sponsorship of Island/ Def Jam Recording Artist Chrisette Michele's 2007–2008 tour. In partnership with the tour, Michele will promote Mizani's involvement with the Hairdressers Unlocking Hope initiative, which raises money to build Habitat for Humanity homes in the aftermath of Hurricane Katrina. Mizani stylists will style the recording artist's hair with Mizani products before her performances. The union kicked off on September 25 with the private concert, "Mizani Presents Chrisette Michele," in New York City. —A.L.
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