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The Wire
December 1, 2007 By: American Salon Staff American Salon
Farouk Dazzles at the Emmys
Shauky Gulamani, president of Farouk Systems Group, featured the $1 million CHI Diamond Ceramic Hairstyling Iron at a gifting suite at the Emmy Awards, and also at the Teen Choice Awards and the MTV Video Music Awards. The invitation-only events were attended by Jessica Alba, Paula Abdul, Molly Sims, Sophia Bush and Eve. —C.W.
 Paula Abdul runs the million-dollar Farouk Diamond flat iron through her hair. |
Matrix Donates $175K to AIDS Foundation
The Elizabeth Glaser Pediatric AIDS Foundation (EGPAF) has adopted Matrix as its official haircare sponsor. The haircare brand donated $175,000 to help prevent pediatric AIDS around the globe. Launching this new partnership in October, Matrix served as the title-sponsor for the 9th Annual EGPAF Celebrity Golf Classic in Los Angeles. Committed to stopping this disease, Matrix is donating a portion of the proceeds from its holiday gift sets to the foundation. "We've come a long way since 1988. But still, in the developing world, approximately one child every minute of every day becomes infected with HIV—that's 1,500 children daily," said Pamela W. Barnes, president and CEO of the EGPAF. —A.L.
 Support The Elizabeth Glaser Pediatric AIDS Foundation by buying these special, limited-edition sets. |
Joico Styles Models at Miss Sixty/Energie Opening in Atlanta
When Miss Sixty/Energie opened their newest location in Atlanta, the company called Joico to coif their models' manes. Joico sent its Artistic Educator Chad Demchuck and Advisor Arlene Embola to produce their hippie-inspired, "messy but sophisticated" Miss Sixty style. Embola credits Joico's K-PAK Protect and Shine Serum for adding suppleness and shine to the hair of the female models, while I-C-E Hair Finisher Shaping Hair Spray held the men's tresses firm enough to withstand wardrobe changes. —A.L.
 Models styled by Joico at the Miss Sixty/Energie opening |
ERGO Launches Beauty Mission
ERGO is spreading its knowledge to Africa with its Beauty Without Boundaries program. From January 2–11, five ERGO team members will teach basic hairstyling skills to 18 young adults in Rwanda and Kenya. Each student involved with the program will take home a set of styling tools to help advance their careers. "I am proud that these very busy people have joined ERGO for the special purpose of extending our hands and the power of beauty to these young adults. We feel that giving the skills of hairdressing is a way to allow the development of a beautiful future for these future leaders," ERGO President Robert Reed says. ERGO will close its offices January 2–12 but will reopen on January 14. —A.L.
 Beauty Without Boundaries team member and volunteer Sara Tomich (second from left), from Redken 5th Avenue, in Africa. |
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