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The Wire
December 1, 2007 By: American Salon Staff American Salon
NIOXIN Supports Business in South Africa
Nioxin, a brand dedicated to scalp treatments that improve the appearance of thinning hair, expanded its territory to South Africa by holding several seminars there in 2007. Eva Graham, the founder and chairman of Nioxin Research Laboratories, led the seminar's opening, followed by Thomas Curzio, international lecturer for Nioxin. The tutorials educated salon owners and staff on Nioxin's technology and products, including the Glyco-Color Shield, a scalp protectant that preserves haircolor. The seminars reached a total of 417 people in Cape Town, Port Elizabeth, East London, Durbin and Johannesburg. Cancer survivor and advocate Samantha Galliet was also in attendance to share her personal story of recovery, and she credited Nioxin for helping her regenerate the appearance of her hair after chemotherapy. —A.L.
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NovaLash CEO Wins Honors
Sophy Merszei, founder and CEO of NovaLash Corporation, recently won the 2007 Cosmetic Innovator of the Year award from Independent Cosmetic Manufacturers and Distributors (ICMAD). NovaLash claims to be the only company committed to formulating and producing lash products that are AEWCA-approved, made in alignment with FDA regulations and tested for safety and purity. Merszei's educational experience as a molecular biologist and cosmetic chemist motivated her to create a company led by optometrists, physicians and research scientists dedicated not only to creating a high-end look but also to ensuring the safety of their eyelash extension products. —A.L.
 FROM LEFT: ICMAD President David Schieffelin, NovaLash President Sophy Merszei, CITY Awards Presenter Sam Brocato |
Joico on Glam Patrol
Everyone's out to look their best during awards season. That's why Joico and The Silver Spoon teamed up at the star-studded pre-Emmy Penthouse, where Joico experts dished out styling tips and plenty of K-PAK haircare products before the big day arrived. Anthony Morrison, Joico artist and winner of Bravo's Shear Genius, was there, standing by with plenty of healthy hair tips, plus gift bags stocked with three of the company's essential glam-getting goodies: K-PAK Shampoo and Conditioner and the brand-new Split Ends Mender. —C.W.
 Joico's Anthony Morrison (right), with Neil Patrick Harris of the CBS show How I Met Your Mother |
PureOlogy Helps Green the Emmys
This year's Emmy Awards was an eco-friendly event, with a red carpet made of recycled plastic bottles and A-list celebrities arriving in—no surprise—hybrid and alternative-fueled cars. For the second year, PureOlogy was the official haircare sponsor of The Green Living Lifestyle Eco Lounge and Spa in Los Angeles during the week leading up to the event. Celebrities from top shows like Grey's Anatomy, Entourage and The Office were treated to one of three Pure Experience customized styling consultations by PureOlogy National Artistic Team members Wendy Belanger and Angel del Solar, as well as a gift bag that corresponded to the experience they received. —C.W.
 PureOlogy National Artistic Team member Wendy Belanger with Entourage star Perrey Reeves |
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