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The Wire
December 1, 2007 By: American Salon Staff American Salon
TIGI World Release 2007
In true show-stopping style, TIGI entertained, educated and inspired more than 4,000 hair and beauty aficionados from North America, Europe, Australia and Asia who were lucky enough to land a ticket to TIGI World Release 2007. Staged at Las Vegas' Mandalay Bay Resort & Casino, the sold-out educational event took place in September.
After TIGI's Bruno, Anthony and Guy Mascolo and Thomas Reasonover welcomed the crowd, the morning session kicked into high gear with plenty of cutting-edge hair. Anthony and the TIGI International Artistic Team unveiled Instinctive, an edgy collection pairing cuts with new TIGI Colour, and wowed the crowd with voluminous manes and sexy styles created with Catwalk and S-Factor products.
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The afternoon session was equally exhilarating, thanks to a special concert by rock band Drive A. The momentum continued with a stunning segment showcasing avant-garde couture hair creations and a lively presentation featuring male models clad in athletic gear, while sporting hairdos courtesy of the new Bed Head for Men line. For the grand finale, TIGI presented Illusion, an evening show that fused magic acts with models whose hair was out of this world. "Everything that you've seen here proves that TIGI is more than just a retail company," said Bruno, TIGI's chairman and CEO. "It's visionary, inspiring and it's building the hairdressers' passions and creativity, ensuring that clients leave the salon with the best possible services." —K.D.
Still the Same
The addition of PureOlogy Serious Colour Care to the L'Oréal Professional Products Division under Redken management in May marked the union between a forward-thinking brand and a company committed to maintaining superior products sold only in salons. Pat Parenty, senior vice president and general manager for Redken and PureOlogy, wants to assure hairdressers that the company hasn't changed a thing in terms of PureOlogy's formula, production or distribution. "We are treating this period as an evolution, not a revolution," he said. What you may have noticed is that the order in which the ingredients are listed on the packaging has changed, but that decision was made prior to the acquisition in order to comply with the International Nomenclature Cosmetic Ingredients Standards, which require ingredients to be listed in the order of concentration level. "The formulas are the same," stressed Parenty. "Only the language used to list ingredients has changed." —M.D.
 Pat Parenty |
OPI Celebrates in Moscow
OPI recently launched its 2007–2008 fall/winter Russian Collection for nails and lips in the legendary Yar restaurant in Moscow. More than 250 people attended the event, including editors from Russian Cosmopolitan, Glamour, InStyle and Vogue, top salon directors and managers and students from professional beauty schools. The event included a two-hour presentation of the new OPI products and Russian dancers in costumes who entertained the audience. "In this elegant setting, which so beautifully evokes Russia's aristocratic past, the Russian Collection really comes alive," said George Schaeffer, OPI president and CEO. "We're looking forward to these colors of modern opulence being as successful around the world as they are in the country that inspired them." —N.P.
 George Schaeffer, OPI president and chief executive officer (right), with Vladimir and Valentina Klubkov, owners of Verbena, OPI's exclusive Russian distributor |
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