The WireNovember 1, 2007 By: American Salon Staff American Salon
Not to be missed during the three-day event is the opening-night Cirque du Soiree, a multi-sensorial extravaganza with a backdrop of acrobatics and aerial ballet, and the Matrix Red Hot Carnival, a party to help you celebrate and unwind after a day of classes. You can mingle with Matrix Artistic designers and your peers at this see-and-be-seen bash.
Get your tickets for Matrix Destination 2008 now, before prices go up at the end of the year. Register online at matrix.com/destination. —C.W.
Orfeh (front and center), who plays hairstylist Paulette in Legally Blonde—The Musical, poses with attendees.
Vavoom Welcomes Stylists to Broadway
In August, Matrix invited 500 stylists from across the Tri-State Area to enjoy a special performance of the Vavoom-sponsored Broadway show Legally Blonde—The Musical. The stylists, dressed in their hottest pink clothes, were greeted at the theater by Elle Woods look-alikes, and they got to take pictures with the character Paulette (played by the actress Orfeh), a hairstylist in the show who owns The Hair Affair, the beauty salon where a lot of the action takes place. Vavoom products can be seen prominently on stage, along with Matrix Men, Sleek.look and Amplify products. After the show, the guests, including 100 students from the Empire Beauty School, were treated to a private Q&A session with the entire cast. —N.P.
The stylists' Q&A with the cast
Joico's Diversion Blitz
Joico recently held a nationwide Diversion Blitz to gather evidence of label tampering in order to build a case against retailers that sell defaced Joico products. The blitz focused on two major retailers, CVS and Rite Aid, where the highest level of diverted products have been identified. Other retailers were also affected. —N.P.
Sara Jones, senior vice president and general manager for Joico, stands behind the anti-diversion efforts.
PBA is a Winner
In a victory for the Professional Beauty Association (PBA) and the salon industry, the Small Business Administration (SBA) recently issued a ruling that preserves the small business designation for many salons and spas nationwide. In 2004, the SBA considered changing how the federal government defined a small business from a receipts-based size standard to a standard based on the number of employees. If this passed, it would have placed a huge burden on many salons and spas. Due to the combined efforts of PBA and its members, the SBA decided not to change how the federal government defines a small business. —N.P.
Thanks in part to the PBA, Congress will not change how the federal government defines a small business.