The WireNovember 1, 2007 By: American Salon Staff American Salon
Wella Professionals U.S. Trend Vision Award '07 Competition
Hair artistry reached a new plateau when 11 teams of finalists from across the country competed for the chance to take home gold, silver or bronze at the Wella Professionals U.S. Trend Vision Award '07 competition. The event was staged at The Studio, LA, in Woodland Hills, CA.
The program kicked off with a lively competition that got the creative juices flowing. The styling teams worked at a quick clip, recreating one of four key Wella-defined trends—Pop Couture, Rustic Deluxe, Nordic Serenity and Sensual Intrigue—on their models, then presenting their handiwork to a distinguished panel of industry experts, who carefully evaluated, examined and scored their efforts.
P&G Professional Care NA's John Moroney, senior vice president/creative director, and Alexander Herzberg, senior vice president, announced the winners at a dinner held for contestants, judges, members of the media, beauty pros and management from Wella Professionals. The gold medal went to Adam Livermore of Spalon Montage, Edina, MN, for his interpretation of the Pop Couture trend. Livermore now heads to the International Trend Vision Award '07 in Barcelona as the U.S. representative, where he will compete against 53 other teams from around the world. "I'm absolutely stunned and amazed at the energy and incredible talent of everyone in the competition," he said. "This experience has been like a dream. I can't wait to travel to Barcelona to see the people, culture and artists from around the world."
Also recognized were Nicole Obert of Arrojo Studio, New York City, who took home silver for her interpretation of the Pop Couture trend, and Millie Baggett of Bella Capelli Salon, Roswell, GA, who received a bronze award for putting her own spin on the Sensual Intrigue trend.
"We were thrilled and inspired by the entries in this year's competition," Moroney said. "Of the 11 finalists, half had entered in the past and wanted to participate again, and half were completely new to the exciting world of this competition. We're delighted to offer a forum for hairstylists to express their artistry and creativity." For more information on International Trend Vision Award '07, visit wellausa.com. —K.D.
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