The WireOctober 1, 2007 By: American Salon Staff American Salon
Creative Nail Design, a leader in professional nail care, recently underwent an exciting brand renaissance, and will now be recognized simply as CND. The company also has a newly designed logo that reflects its modern sensibilities. "Since the beginning, we have focused on advancing the nail-care industry and serving the nail professional by offering world-class products, education and support," said John Heffner, president and CEO. "With our new positioning and name, CND is poised to expand the boundaries of hand and foot care even further." In conjunction with the new logo, CND introduced a range of new print materials, a new Web site (cnd.com) and a trade-advertising campaign. You can look forward to many more exciting things to come from the newly streamlined company, including a CND Institute in 2008 for education and also Concept CND, the company's flagship salon that will house a full-scale retail boutique.
From Left: CND's Jan Arnold, Kim Natale, Jacquie Johnson and John Heffner
KMS California's Soul Tour Brings the House Down
KMS brought California soul to the Big Apple and 11 other cities across North America recently with the KMS California Soul Tour. The tour introduced attendees to a blueprint for success that encompassed cutting-edge product technology, consumer-friendly packaging, standardized educational programs and in-depth consumer research. "Salons loved the KMS California Soul Tour because it was so educational," said Scott Goodman, general manager of Symbiotic Salon Systems, which brought the tour to Manhattan. "The KMS California cutting systems and the product knowledge presentations all drove home the point that KMS California is serious about helping them serve their clients and grow their business."
Cory Couts, vice president of global business development, said salon owners should ask themselves if their suppliers are capable of helping their business succeed
Using his back-cutting technique, International Artistic Director Clive Allwright feathers up the hair with long shears to remove length and add softness.
Bumble and bumble Goes on Tour
Bumble and bumble hit the road this summer to inspire hairdressers and show off the company's identity. Bb. On Tour stopped in seven cities—Miami, Los Angeles, Toronto, Seattle, San Francisco, New York City and Chicago—throwing parties that celebrate the Bumble culture. In each city, Bumble rented a warehouse and built salon sets to emulate New York City's House of Bumble and provided an open bar, appetizers, Bumble videos and collages and funky hair demonstrations. In the editorial room, editorial talent like Jimmy Paul and Lauren created high-fashion looks while Howard McLaren, vice president of creative, oversaw and explained six cuts in 45 minutes in the cutting room. The sold-out events demonstrated Bumble's dedication to continuously reinventing itself.
Clockwise, from top right: Stylists demonstrate how to achieve Bardot-inspired hair during an editorial styling demonstration; Hairstylist Rolando finished a runway look with Bumble and bumble Classic Hairspray during Bb. On Tour in Chicago; A look from the Bb. On Tour stop in Chicago.