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The Wire
October 1, 2007 By: American Salon Staff American Salon
JOICO
For a limited time, Joico will donate a percentage of all proceeds from its Skin Luxe Pink Vanilla Body Butter to the City of Hope breast cancer research fund. City of Hope is a research and treatment center for patients with cancer, diabetes and other life-threatening diseases. The Skin Luxe Pink Vanilla Body Butter features antioxidant-rich strawberries, pure vanilla extract and a blend of olive oil, safflower oil and aloe vera. Plus, gentle alpha-hydroxy acids protect the skin from free-radical damage and remove dead skin cells, leaving skin smooth and healthy. joico.com
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NYX COSMETICS
During the month of October, NYX Cosmetics will donate a portion of profits from sales of The Ultimate Pearl Eye Shadow in Baby Pink Pearl to the National Breast Cancer Coalition. The eye shadow, housed in a vintage-inspired, circular black compact, can be worn over the entire lid or as a highlighter on the brow bone. nyxcosmetics.com
PHILIP PELUSI
Committed to helping eradicate breast cancer, Philip Pelusi Salons recently teamed up with the Susan G. Komen Breast Cancer Foundation for their annual Philip Pelusi Hair and Fashion Show. All proceeds from the event were donated to help fund breast-cancer research. The hair and fashion show reinforces the partnership that the salon group and the foundation created last spring, when Philip Pelusi Salons hosted Color for the Cause events at all 13 of its locations, successfully raising $1,005. Clients could purchase a $25 ticket to the event, $5 of which was donated to the Komen Foundation, and in return they received a Hair Color & Image Consultation, a Cosmetic Color Consultation & Application and a Paraffin Hand Dip Treatment, as well as a complimentary travel-size Fade de Phy Color Boost Conditioner and refreshments. philippelusi.com
P&G
P&G Professional Care brands, including Graham Webb, Sebastian Professional and Wella Professionals, have signed on to become the national sponsor of City of Hope's Walk for Hope to Cure Breast Cancer. In addition, P&G Professional Care Exclusive Line also developed a holistic marketing and merchandising support campaign called Look, Feel and Heal With Hope. The campaign seeks to educate salons on how to help breast cancer clients feel better about themselves to raise an expected goal of $250,000 for the City of Hope. P&G will also donate $1.6 million in products to the City of Hope Positive Image Center, where trained image consultants work with cancer patients to minimize the cosmetic side effects of cancer-related treatments. Salons that partner with P&G in the fight against breast cancer will receive a merchandising kit containing posters, shelf talkers, tent cards, consumer brochures, City of Hope pins and a brochure for stylists on how to help breast cancer patients look and feel better. They will also have the opportunity to offer their customers pink products from Sebastian, Back to Basics, Halo and Graham Webb at half price with the purchase of any Wella Color Preserve, Sebastian Professional or Graham Webb product at regular price. grahamwebb.com; sebastian-intl.com; wellausa.com
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