Salon Content

The Wire

September 1, 2007 By: American Salon Staff American Salon

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For more tips from Bach, visit finishrich.com.

DEAN BANOWETZ, American Idol hairdresser, keeps stars such as Ryan Seacrest, Leeza Gibbons and Kelly Clarkson looking their best. He shared his personal story with the SalonLife audience of growing up the 13^th child in a family of 15, raised on a farm in Iowa. Not quite sure what to do with his life, he joined the Army, where he learned the value of hard work and discipline and then returned to Iowa to become a hairdresser. Banowetz took a class in Hollywood on styling hair for television and movies and made such an impression on his teacher that she insisted he had to audition for a show. Just weeks after taking the class, Banowetz found himself hired as the hairdresser on the TV show Extra. American Idol followed, and since the beginning, he has turned fledgling singers into full-on pop stars. He says he's stayed grounded by working hard and being true to himself. And if he crosses paths with a diva? "You have to keep it real," Banowetz says. "When someone is off the edge, you have to be in that moment with them. Touch them, listen to them. So many people talk and don't listen."

For more on Banowetz, visit deanbanowetz.com.

ROBERT CROMEANS, who owns five successful namesake salons, shared some financial targets and discussed dialogue in his SalonLife presentation, "Seriously: Taking Your Career to the Next Level." First, the numbers. Cromeans' goal for every 1,000 square feet he rents or buys is $1 million. He also believes every chair should generate $100,000 a year. He offered a few suggestions for elevating the dialogue in the salon. "Try calling your receptionist a reservationist," he said. "And call an appointment a reservation. People are less likely to cancel a reservation." Cromeans also suggested having your stylists tell their clients, "The greatest honor I can experience as a hairdresser is to have your friend as a client." At all of his salons, the sink and bowl have been renamed the "Lather Lounge." "Doesn't that sound more enticing than telling a client you're taking them to the sink?" he asked. As for bang trims and partial highlights, Cromeans suggests removing those services from your menu. Why? They indicate a discount.

To learn more about Cromeans, visit robertcromeans.com.

JAN ARNOLD, co-founder and style director for CND has a busy career and travel schedule that demands creativity, leadership and energy. She told the SalonLife attendees that exercise is her secret to total balance. She suggests making time for exercise every day—no matter what—so you can experience the endorphin rush. Even simple tasks such as taking the stairs, parking your car far away or getting out for a walk can make a difference. "When I travel, I run," says Arnold. "I get to know the city, and I meet people on my run, but best of all, it's my time. I have fun in the business because I feel good and have energy. I'm able to be present with people and focus on them." To learn more about Arnold, visit creativenail.com.

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