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The Wire
August 1, 2007 By: American Salon Staff American Salon
Joico Sponsors Wango Tango Concert
Joico professionals were on hand at the KIIS FM Wango Tango concert in Southern California to hand out samples to Wango Tango performers, VIPs and concert-goers. Celebrities like Enrique Iglesias, Ian Ziering and Shar Jackson visited the booth and scored some great Joico products. Females received samples of the new K-PAK Sun Therapy line, which includes the Nourishing Shampoo, Treatment Masque and Protective Sun Milk, while the guys got JoiGel Firm, JoiShape Hairspray and Crème Wax. Joico entertained the attendees with the ICE Spin and Win Wheel game, which contestants played for a chance to win cool prizes, including an ICE Spiker mini locker, a $200 ICE Stylist Kit filled with ICE hair products and a $40 Stylist Bag filled with ICE favorites.
 ABOVE: Performer Enrique Iglesias snagged a Joico gift bag; LEFT: Joico dished out gift bags for performers and VIPs filled with fabulous products. |
American Crew Honors the American Male
American Crew plans to honor the American male on August 17th , a day it's proclaimed National Men's Grooming Day. The campaign serves as an opportunity for salons and barbershops to host grooming events and create awareness of their dedication to male clients. As the sponsor of the campaign, American Crew will provide salons with downloadable artwork for counter cards, advertising and event ideas and invitation templates on its Web site. The company will also run advertisements to generate awareness of the day, including 10-second spots on the Times Square Jumbotron and product giveaways outside New York City's Grand Central Station. americancrew.com
 American Crew plans to honor American males. |
Vavoom Gold Heat Honors Hollywood's Hottest
Vavoom Gold Heat recently teamed up with US Weekly to roll out the "gold" carpet to honor Hollywood's top talent at the annual Hot Hollywood awards. This year's honorees included such celebrity standouts as Jennifer Lopez, Lindsay Lohan, Ashlee Simpson and Ryan Seacrest. Many of the honorees in attendance received touch-ups at the Vavoom Gold Heat Styling Station before posing for portraits with US Weekly editors.
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Matrix had its own stars in the house as well. Tiffany Parres, a stylist from J Beverly Hills salon, and Nicole Schmidt, key stylist from Giuseppe Franco in Beverly Hills, were a few members of the Matrix team who hung out in the Vavoom VIP area and checked out the Gold Heat Go-Go Dancers. All 500 guests went home with a slew of Gold Heat products.
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