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The Wire
August 1, 2007 By: American Salon Staff American Salon
Aveda Hosts a Dialogue for the Future
Aveda is a global company on many different levels. Not only does the company sell its products worldwide, it also sources ingredients from many different regions, often through partnerships it has established with tribal and indigenous groups. Aveda does, however, make every effort to ensure that its sourcing is not destructive and that it also helps lift its indigenous partners out of poverty. Recently, the corporation partnered with similar-minded organizations to hold a forum at the United Nations headquarters in New York City to discuss the opportunities and challenges that exist in these types of partnerships. The panel included Dominique Conseil, president of Aveda, and indigenous leaders from Australia, Mexico, Brazil and Kenya. "At Aveda, we can change the world by changing the way the world does business," says Conseil, whose work ethic is based upon a philosophy that espouses the synergy between economic and environmental goals. "Community-based initiatives are the key to sustainable business development, which grows from the harmony of community, business and culture," he says.
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Redken Launches Innovative Campaign to Promote Urban Experiment
To promote its new brand Urban Experiment, Redken partnered with Flavorpill, a New York-based online publisher that keeps trendsetting city dwellers in New York City, San Francisco, Los Angeles, Chicago, Miami and London up to date on the coolest cultural happenings in their city. Because Urban Experiment and Flavorpill are both lifestyle brands, geared toward creative, urban indie types, the partnership seemed like an ideal one. "The Urban Experiment user is hard to define in terms of a demographic; we know them in terms of their lifestyle," says Molly Mansur, Redken's senior director of interactive marketing. "Flavorpill's diverse audience is a natural fit. They are people who are living an urban and underground lifestyle."
 Urbanexperiment.com launched in July. Web episodes from the Flavorpill contest sponsored by Urban Experiment will air on the Web site beginning August 1st. |
Urban Experiment was one of the sponsors of Flavorpill's Fair Trade Concert in Los Angeles, a concert with 100 percent of the suggested donations for entry going to help build wells in Africa. Similar events will take place in other cities as well. Urban Experiment is also sponsoring a Flavorpill contest where two winners each from New York City, Los Angeles, Miami and Chicago will be picked and sent to small rural towns for three days to experience the culture there for a series of Web episodes called "Out of Town." At the start and finish of each episode (each takes place in the different small towns and stars the separate pairs of winners), the winners will be shown using Urban Experiment products. Salon promotions will support the videos, which will air on outoftown.tv and also on urbanexperiment.com beginning this month.
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