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The Wire
July 1, 2007 By: American Salon Staff American Salon
Goldwell Trend Zoom 2007
Goldwell North America kicked off Trend Zoom 2007 in Cancún this April with an electrifying performance by the RUSH London Artistic Team, which has accumulated an impressive body of photographic work over the past eight years. The team presented its Switch Collection for fall/winter 2007, and nearly brought the house down. "You can create any look with three techniques: layering, graduation and one length," says Artistic Director Andrew Heasman.
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More than 1,200 salon owners and stylists stayed at the sumptuous Aventura Spa Resort on the Mexican Riviera, where they watched international artists and North American guest artists bring Trend Zoom 2007, the Reclaim Collection, to life. "This is the single largest event in our history," said Mario Argenti, president and CEO, KPSS, Inc., Baltimore, who stressed Goldwell's commitment to the professional. "I ask salon owners all the time if they want a retail line or if they want to be in the retail business. Without support systems like the ones Goldwell offers, they're just selling soap in a bottle."
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The company also announced its Trend Zoom Color Challenge. Goldwell colorists were invited to interpret the Trend Zoom 2007 trend worlds in a highly creative way. Winners, who will be announced at the end of the month, will compete at the international finals in Berlin in October.
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Aveda Master Jam Rocks Milan
Aveda brought a new sense of style to Milan, Italy, in March when it hosted Master Jam. Event MC Ray Civello, Aveda alum and president/CEO of Collega, introduced the event as the greenest Master Jam ever with exciting environmentally responsible elements, such as innovative materials, wind energy-powered processes and organic cotton clothing. As promised last month, here are a few more photos from the event.
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San Francisco Treat
P&G Professional Care kicked off the opening of The Studio, San Francisco, hosting a special event for stylists and salon owners last April. Beauty pros from in and around the greater San Francisco and Sacramento, CA, areas were treated to an afternoon of inspirational education, a tour of the new space and networking opportunities. Alexander Herzberg, senior vice president, Professional Services, welcomed attendees and underscored P&G Professional Care's commitment to education.
Also on tap: Sebastian Professional North American Artistic Team Member Diva Poulos presented the Sebastian Professional Spring '07 Collection, featuring a demonstration on live models and a dramatic makeover that included taking one model from long hair to a short bob. Trucco North America Artistic Team Member Adam Fleishhauser presented Dollface. For their part, Sonya and Chris Dove demonstrated four trends from Trend Vision 2007 on eight models, showcasing cut, color and styling techniques to achieve each of the looks.
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