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The Wire

June 1, 2007 By: American Salon Staff American Salon


PureOlogy Supports Ovarian Cancer Research

PureOlogy Serious Colour Care recently donated more than $11,000 to the National Ovarian Cancer Coalition (NOCC). The company raised awareness of the signs and symptoms of ovarian cancer by distributing literature to more than 13,000 salons during events held across the country. The company also staged a contest with their sales managers, which encouraged them to develop creative and unique programs to raise awareness. "Our work with NOCC has helped inspire and encourage our corporate employees, our sales team and hopefully all of our PureOlogy consumers," says Cheryl Markham, PureOlogy co-founder and vice president of communications. "We want to be known as a company that cares and utilizes our resources to make a positive impact on the community and potentially save lives."

PureOlogy's Cheryl and Jim Markham present a check to Jane Langridge, CEO of NOCC.
PureOlogy's Cheryl and Jim Markham present a check to Jane Langridge, CEO of NOCC.

Belvedere Launches New Web Site

Belvedere USA Corporation, manufacturer of salon and spa equipment and furnishings, recently launched an updated version of its Web site, belvedere.com. The updated site includes product search options and current news and information, and it also ensures quicker response and better graphics. "This is an important step for the entire Belvedere organization," says Horst Ackermann, Belvedere's managing director. "We want our Web site's visitors to have the same kind of customized experience they find when coming to a Belvedere showroom location. With greater speed, functionality and updated content, we feel visitors to belvedere.com will have an enlightening experience."



Redken Names New Education Artistic Director

Redken recently announced the promotion of Sam Villa to Redken Education Artistic Director. He will work with two other artistic directors to train the entire Redken Artist Network. Villa is known for his down-to-earth approach to education and was chosen for his unique way of sharing his knowledge and putting people at ease while teaching. He has more than 27 years of experience as an educator for major salon companies and has been with Redken for the past 10 years. "There is no doubt that Sam takes coaching and training to another level and really makes it his own," says Christine Schuster, senior vice president of education for Redken. "His ability to mentor and inspire others in their work has taken him to where he is today and is what makes his name so recognizable in the industry."

Sam villa
Sam villa

David Guerin's Surprise Visit

David Guerin, global artistic director for Oster Professional Products, recently visited Rockabilly Barbers in Huntington, NY, to surprise owner Robert Wagner and his team. "We all have visions, and it's great to meet someone who has had success in achieving his," says Guerin. "Robert's shops (he owns four Rockabilly Barbers) in Long Island are the product of his dedication to not only himself, but also to his staff and his community. We shared a lot of our insights on opportunities to give back to the community and how we can make a difference."

David Guerin
David Guerin

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