Salon Content

The Wire

April 1, 2008 By: American Salon Staff American Salon

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Premiere's Hair Color Today segment, sponsored by American Salon, is packed with a powerhouse lineup of educators, including Clairol Professional's Anita Gutierrez and Danny Lapointe; Paul Mitchell The Color's Scott Cole and Linda Yodice and Schwarzkopf Professional's Claudia Salyer.

You can unwind after the show with a few exciting social events: Wella Future Vision 08, which promises to be highly memorable, and the Paul Mitchell House of Blues Pink Party. For more information, check out premiereorlandoshow.biz. —C.W.

Get up close and personal with Joico International Artistic Director Damien Carney and Vero K-PAK Color International Artistic Director Sue Pemberton inside the pages of G2S.

Joico and ISO Launch New Company Magazine

Joico and ISO recently released their first cultural publication for salon professionals, G2S: Guide to Style. It's a mini-magazine designed to inspire hairdressers from around the globe with articles on Joico and ISO leading stylists, styling tips, trends and salons. —C.W.

Farouk Systems Entertained and Educated at the International Salon and Spa Expo

Farouk Systems rocked the International Salon and Spa Expo in Long Beach, CA, where Farouk Systems Creative Artists Joe Anthony Pena and Rocky McCormick transformed several audience members into luxuriously chic hair models, and also demonstrated step-by-step techniques, using CHI combs, BioSilk Finishing Spray and Farouk Systems' ammonia-free color. The duo was followed by Marco Passaniti, Tommy Tusa and Monica Keese, who kept the audience entertained with their humor, as well as their skills with SunGlitz color and CHI Rocket Dryers. After every show the company put on, attendees rushed to the counters to purchase Farouk Systems products. —N.G.

Students from Aveda Fredric's Institute Win Beacon Scholarships

For the eighth consecutive year, Aveda Fredric's Institute students have been selected to attend the Annual Symposium and Beacon Program—where cosmetology students get a chance to spend two days with masters of the salon industry. Students Carrie Creech, Sarah Mitchell, Danielle Solazzo and Chelsea Woods represented the Cincinnati-based institute at the 12^th Annual Symposium and Beacon program. The Professional Beauty Association selected the students based on their resumes, portfolios and promotional pieces. Four hundred students applied but only 100 received the Beacon scholarship, which pays for tuition at the Symposium. "It is truly an honor and a privilege for our students and it offers them a wonderful opportunity to network and meet potential employers, as well as to learn business information from top industry professionals," said Julie Holzberger, team development and systems director for Aveda Fredric's Institute. —N.G.

Fromm Celebrates 100 Years

Fromm International, which includes André Salon and Hair Apparel, Fromm Premium Shears, Mebco Combs and Brushes, Diane Essentials and Solis Professional Hair Dryers, has been bringing technologically advanced shears, sundries and salon apparel to the beauty industry for 100 years. To celebrate its centennial, the company sponsored the 100 Win! 100 Sweepstakes. One hundred lucky stylists were surprised with a large box filled with 100 essential salon tools. "We created this drawing to share our celebration with the stylists, colorists and nail technicians who made this milestone possible," said Kevin Johnson, president of Fromm International. "Without them as loyal users of our products, Fromm would not be celebrating its centennial." Other celebratory events included customer awards, parties and charitable giving. —N.G.

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