The WireApril 1, 2008 By: American Salon Staff American Salon
ChromaSilk Vivids, Pravana Naturceuticals' line of long-lasting, semi-permanent haircolors made of keratin amino acids and pure silk amino acids, invites professional stylists to enter its Show Us Your Vivids! contest. Participants are asked to submit examples of their most creative work using the nine available shades in the Vivids line. The winner will receive an all-expenses-paid trip to Los Angeles and the opportunity to have the look published in a national trade magazine. All contest entries must be in by April 30. To enter, visit pravana.com and click on the Show Us Your Vivids! link. Winners will be announced on May 14. —N.G.
Clairol Goes Red
Clairol Professional is in the giving spirit. For every product the company sells through June 2008, it will donate 20 cents to Go Red for Women—a movement founded by the American Heart Association. Clairol's efforts will amount to an estimated donation of $100,000. The company has dedicated a few Web pages on clairolpro.com to its support of Go Red for Women and has even launched a print ad campaign. "The goal of this program is to give back to the stylists and the community," said Martin Kauffman, managing director for P&G Professional Care Openline. "We developed this initiative to inspire our customers and we encourage others in the community to join in. It helps build awareness about heart disease, and it grows organically through our network of salons, which are powerful hubs of support and networking for those with heart disease and those who want to prevent it." In addition, Clairol has asked some of today's most talented colorists, including Adam Broderick, Marcy Cona, Danny Lapointe and Gregg Lewandowski, to devise their very own red haircolor techniques and, in return, the company will make an additional donation on their behalf. Before-and-after pictures and step-by-step instructions of their work will be featured on clairolpro.com for all to see. Clairol Professional will also hold a contest for haircolorists inviting them to submit their own red haircolor techniques using Clairol Professional products. Winners will be selected based on creativity and will receive a free haircolor class and a two-night stay at The Studio, Chicago, or The Studio, Los Angeles. clairolpro.com —N.G.
FHI Heat Provides Backstage Makeovers
FHI Heat Artistic Director Les Haverty and stylist Patti Harrison went backstage at Mercedes-Benz Fall Fashion Week in New York City to create glamorous looks for American Express VIP members. They used FHI Heat Runway and Platform SE styling irons and FHI Heat Hot Sauce to create flowing curls or sleek, straight hair. —N.G.
Premiere Orlando Ready for Business
The Premiere Orlando Beauty Show is right around the corner, taking place June 1–2. For the 17th straight year, more than 45,000 beauty-industry professionals are expected to attend Premiere Orlando, at the Orlando/Orange County Convention Center, for hair, nail, skincare and business education, as well as entertaining Main Stage shows. The 2008 Main Stage lineup features Allvus' Sam Villa, John Paul Mitchell Systems' Robert Cromeans and Angus Mitchell, Martin Parsons and Rusk's Sandra Yu.