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The Wire
April 1, 2007 By: American Salon Staff American Salon
Redken Symposium 2007
Las Vegas was all the more fabulous when a crowd of more than 9,200 beauty industry professionals from around the globe rolled into town for Redken's Symposium 2007. Held at the Mandalay Bay Resort and Casino, the three-day event, whose theme was "Mind Over Attitude," set the stage for advanced learning and uninhibited creativity.
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The action-packed agenda kicked off with an exhilarating Grand Opening Ceremony that included the debut of new packaging, acrobats, lively hair demonstrations, a fashion show spotlighting Catherine Malandrino's spring collection and a witty rap number performed by Dr. David Cannell, the R&D wizard behind numerous scientific breakthroughs, who happens to be celebrating 30 beautiful years with the company this year.
"This year's Redken Symposium was unforgettable," says Christine Schuster, senior vice president, education. "The Grand Opening was a source of inspiration and energy for all stylists and a great way to showcase the Redken artists who are dedicated to the industry."
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Education was the main focus of the event, with classes that covered the latest trends in color, design and salon business development. "The classes were diverse and encouraged attendees to entertain their innermost aspirations," says Schuster. To wit: Peter Millard discussed the importance of creating a professional salon environment in his "Reinventing Space" segment; George Alderete, Kaz Amor, Chris Moody and Hugo Uria showcased inspiring makeovers during "Image Ignition"; Dhaniel Doud and Deb Rosenberg, whose "Color 911" class was the first to sell out, revealed how to formulate creatively to correct common haircolor headaches; Brent Borreson and Jill Lietz encouraged beauty devotees to "Start with the Finish" to enhance the creative process; and Ellen Lawlor and Brian Washburn shared cutting-edge razor techniques in their presentation, "Blade Control."
For their part, Redken Global Artistic Directors Chris Baran and Kris Sorbie teamed up with acclaimed stylists Suzanne Sturm and Sam Villa to present "Mastery in Motion," a segment designed to help stylists stay ahead of the game. "As teachers, we want to provoke your thoughts and push your creative boundaries," said Baran. "Don't be afraid to use wigs and pieces to push hair and test your ideas and then bring hair back to reality."
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After a solid day of learning, hairdressers boogied down at a Monday night bash featuring special performances by rap diva Fergie and DJ Samantha Ronson, who got the crowd into the party spirit. "None of this could have been accomplished without the dedication, organization and planning of everyone who worked behind the event to make it the best Symposium ever," said Schuster.
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