Showtime in FloridaDecember 1, 2005 By: American Salon Staff American Salon
Florida in August is hot to begin with, but just ask the 43,000-plus beauty professionals who flocked to Orlando on August 28-29, and they'll tell you it was even hotter at the Premiere Orlando 2005 show, held at the Orange County Convention Center. From the Main Stage to the exhibit floor to the classrooms, the show offered attendees two jam-packed days that sizzled with educational offerings for hair, nails, skincare and the salon/spa business, not to mention some of the most amazing hair artistry and cutting-edge products in the world. In the International Hair & Fashion Theater, the audience thrilled to the talent of Nick Arrojo, Wella; Martin Parsons; Robert Cromeans, Paul Mitchell; James Morrison, TIGI; Scott Cole and Linda Yodice, Paul Mitchell The Color; Jill Leitz and Brent Borreson, Redken 5th Avenue NYC; Riccardo and Tony Altieri, Retro Hair; Sandra Yu and the Rusk artistic team; Albie Mulcahy and Dwight Miller, Sahag; Richard Ashforth and Stacey Broughton, BaByliss PRO; and Wayne Grund.
Clockwise from top: Orlandos Orange County CC hosted the show; attendees pour through the main lobby; Scott Cole and Linda Yodice on the Main Stage for Paul Mitchell The Color; Wellas Christopher and Sonya Dove show their artistry.
At Hair Color Today, sponsored by American Salon, color experts from L'Oréal Professionnel, Scruples, the American Board of Certified Haircolorists, Farouk, Keune and others showed the latest in trends and techniques. In addition to the dozens of educational offerings that were available, attendees had the opportunity to expand their knowledge of multicultural hair at the show's special Global Texture, Extensions & Weaves, and Barbershop Highlights workshops. Save the date for next year's show: Premiere Orlando 2006 will take place August 27th and 28th. For more information, visit www.premiereshows.com.