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January 1, 2008 By: American Salon Staff American Salon


Cheeky Clean

Who says men's grooming has to be serious? Certainly not the folks at Mensgroom, a new line of products with witty packaging and natural ingredients, like mannetake mushroom and birch sap, from the company Professional Hair Care Products, founded by Gerd Schwarzkopf. Firmly Rooted Shampoo, Iron Grip Strong Hold Hair Gel, Shave the Males Shave Cream and Sore No More Muscle Cool Down Lotion are just a few of the offerings in this comprehensive line of men's products for the hair, face and body. Each carton includes a humorous description and a cartoon rendering of how to use the product. After all, some men do prefer pictures to words. 800/859-4029; www.mens-groom.com —L.A.



NEW YORK MINUTE

Tom Julian, senior vice president and director of trends for ad agency McCann Erickson, kicks off the New Year in New York City's newest art-inspired neighborhood.

Go modern in 2008! Not a bad resolution while spending time Downtown in New York City this January and February. Forget SoHo and head east to the Bowery. This street's heyday dates back to the 18th century, when it was lined with regal shops and mansions, but it secured a skid row reputation during the Depression, becoming home to the "Dead End Kids" and "Bowery Bums." In the 1970s and '80s, it became an alternative and affordable area, and the infamous nightclub CBGB helped to fuel the rock world.

Tom Julian
Tom Julian

Modern condominiums and structures with glass towers and designer facades have helped to gentrify the area in the past few years. The neighborhood continued to shift as Whole Foods unveiled a 70,000-square-foot store on East Houston Street at Bowery last year. The eco-friendly, two-story complex boasts a culinary center, a European fromagerie and a large Whole Body department.

Here are two additional notable projects on the Bowery that have piqued the interest of critics and world travelers alike:

New Museum of Contemporary Art (235 Bowery). The silver, shimmering stacked boxes of this iconic tower designed by Kazuyo Sejime and Ryue Nishizawa of the Tokyo-based firm SANAA Ltd. stand seven stories tall. This 30-year-old museum expects to attract more than 250,000 visitors and has become an architectural landmark supporting a mission of "new art, new ideas." Unique attractions include a new media center, the "black box" theater, a bookstore and a café. Industry estimates place the cost at $50 million. www.newmuseum.org

New Museum of Contemporary Art
New Museum of Contemporary Art

Bowery Hotel (225 Bowery). Eric Goode and Sean MacPherson (known for creating the Maritime Hotel) unveiled 130-plus luxurious rooms within 17 stories in 2007. The lobby combines rich, dark wood with antique furniture and Moorish influences. Constructed like a residential building, with a brick facade and industrial windows, the rooms are loftlike with hardwood floors, flat-screen HDTVs, marble bathrooms and iPod stereos. Gemma is the hotel's hip trattoria. www.theboweryhotel.com

Bowery Hotel
Bowery Hotel

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