NotebookSeptember 1, 2007 By: American Salon Staff American Salon
"The formulas inside the products have stayed the same, but we decided to simplify the packaging by changing the names to reflect what the product actually does, and we added simple descriptions on the front of the bottles," says Allison Walsh, marketing specialist at The Colomer Group. "We wanted to create products that are easy for both consumers and stylists to use."
The line consists of cleansers, conditioners, styling and treatment products that are cruelty free, free of DEA and synthetic dyes, and made with herbal extracts, natural oils and the Herbal Protein Complex, which is a blend of proteins and extracts that work on the surface of the hair and deep inside the hair shaft. "An Herbal R/X has been assigned to each product, which highlights the one or two botanicals that play an integral part in the performance to show exactly why the product does what it does," says Walsh. The products are also color-coded for easy identification, and feature a "Commitment to Purity" seal to validate the brand's dedication to producing natural products that protect the environment and to serve as a pledge to keep working to do more.
The products in the Pure Performance Hair Care line are divided by function—Moisture, Color Protect, Curl, Shine, Volume, Specialty, Normal and Style. The Pure Moisture products provide deep hydration and help repair dry hair and scalp; Pure Color Protect products strengthen, rebuild and hydrate chemically treated hair without fading haircolor; the Pure Curl group adds body and shine to naturally curly hair; Pure Normal products are gentle and perfect for all hair types; the Pure Shine collection helps deactivate free radicals and leaves dull, coarse or brittle hair shiny and moisturized; Pure Volume products help increase the volume of fine, limp hair; Pure Specialty products are designed to address specific haircare concerns resulting from buildup on sensitive scalp; and the Pure Style selection of gels, pomades and styling sprays provides texture, shine and hold to all hairstyles. "It's what's in the bottles that is the best part of the products," says Walsh. "And the new packaging enhances the quality of the product." abbahaircare.com —NICOLE PALMIERI
When it comes to nails this season, go for the gold. Shimmery, molten metallics stole the show on countless catwalks, including Ashish N Soni, where models charged down the runway flashing solid gold nails glazed with CND's (formerly Creative Nail Design) Pharaoh's Gold. cnd.com —K.D.