NotebookApril 1, 2008 By: American Salon Staff American Salon
Have Iron, Will Travel
For those who can't bear to be without a flat iron, the Metropolis Mini Wireless Iron might be the best thing to come along since ceramic plates. At just over 7-inches long, the compact, portable iron comes with a thermal travel pouch and a transcontinental travel adapter, but it doesn't skimp on technology, boasting tourmaline ceramic plates and infrared and ionic heat. The neatest feature, however, is that it's wireless. When fully charged, it can run for 45 minutes on its battery. metropolistechnology.com —C.W.
Runway to Real Life
Redken's new products give stylists the tools they need to recreate this season's runway trends—it's all about disheveled, textured and matte hair. Rough Clay 20 matte texturizer lets you get the looks seen at Balenciaga, Prada and Marc Jacobs, while Elastic Works 09 waving gel allows for movement and moldability, making it simple for stylists to achieve tousled curls with a relaxed texture. redken.com —N.G.
Tom Julian, senior vice president and director of trends for ad agency McCann Erickson, was in Los Angeles for the 80 th Annual Academy Awards.
Looking at all of the red-carpet themed windows along Rodeo Drive and the array of TV crews shooting segments on the famed street and inside its designer shops, there was no mistaking it was Oscar season in February. What has morphed into a full week of endless events and soirees, especially over the last five years, was somewhat dampened this year, however, by the writer's strike in Hollywood.
Nevertheless, branding campaigns were still visible in many publications, with companies attempting to connect with the Oscar-viewing consumer. A few campaigns worth noting? Bulgari created a lustrous ad to wrap the cover of Daily Variety; Dove rolled out an interactive campaign that allowed consumers to vote for its next ad during an Oscar commercial broadcast; and Jell-O created a sweepstakes around a "Red Carpet Here I Come" theme.
There were also a number of global luxury labels that courted Oscar-goers in true red-carpet fashion. The Diamond Information Center assembled five individualized evening looks matching one-of-a-kind gowns with jewels. Rodarte, 3.1 Phillip Lim, Jovovich-Hawk and Project Alabama were presented alongside Van Cleef & Arpels, Cartier, Camilla Dietz Bergeron, Munnu/The Gem Palace and Neil Lane. For several evenings leading up to the Oscars, the Diamond Information Center and the designers used the Chateau Marmont as a private celebrity destination.
Meanwhile, Daniel Swarovski took over Palihouse, the new boutique "urban lodge" for the creative crowd, where they presented a limited-edition collection of handbags and evening accessories. At Saks Fifth Avenue's Unforgettable Evening event, charity took center stage, with the Entertainment Industry Foundation's Cancer Research Fund honoring Oscar-winner Hilary Swank. John Galliano for Dior and jewelry designer Mouawad also got into the giving spirit, designing a custom red gown and jewelry for Heidi Klum, which will be auctioned to raise awareness of heart disease in women.
Suite Destinations this year included TMG's Red Carpet Ready Luxury Suite at the Beverly Hilton Hotel, with hairstyling by PureOlogy, teeth whitening by Opalescence and 24-karat gold French manicures by Fleur's Artiste de Bonheur; The Silver Spoon Hollywood Buffet at The Kress offered skincare products from Adorage and diamond jewelry by Catherine Jones; and the SHM Oscar Suite at the Luxe Hotel Rodeo Drive treated guests to Intraceuticals Oxygen Infusion facials.