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Notebook
February 1, 2008 By: American Salon Staff American Salon
HOLLYWOOD LAND
Tom Julian, senior vice president and director of trends for ad agency McCann Erickson, checks out a neighborhood destination on the West Coast.
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Los Angeles is the second largest city in the United States, with a trend-setting population and a cool shopping mix of mega-malls and destination centers. The city also has quaint neighborhoods with distinct and notable history. Hard to believe, but it boasts two Farmer's Markets—one at West Third Street and Fairfax Avenue in the mid-Wilshire area and one in Brentwood. The former has been transformed into a modern lifestyle center called The Grove at Farmer's Market. The latter is still considered authentic and affluent, as Brentwood borders Santa Monica and Bel-Air.
Dating back to 1948, the Brentwood Country Mart possesses a farm-and-barn style that was indicative of the times, so it feels rural and historic. The small shops, services and common area attracted community groups and neighborhood celebrities like Joan Crawford and Elizabeth Taylor. Today, the Brentwood Country Mart boasts more than two-dozen shops and food purveyors in an open-air setting.
If you plan to visit the Brentwood Country Mart, don't miss these distinctive shopping and dining attractions:
A dynamic mix of specialty fashion shops. The United Kingdom's Jigsaw operates both a women's and a junior's shop. Christiane Celle's Calypso boasts breezy, feminine fashions and accessories that complement the collection in the neighboring home store. California's James Perse presents his array of cotton lifestyle offerings. Greg and Katherine Turpan (of East Hampton fame) mix practicality with great design in apparel, gifts and novelties for the kitchen and bath in their signature shop, Turpan. Apartment Number 9 is the men's choice for designer sportswear and accessories, while Flora and Henri dresses the newborn set in classic and vintage-inspired pieces.
Destination beauty operators. Marie Mason Apothecary offers a stylish setting to peruse bath, body and home luxuries. Ms. Mason has selected elixirs, custom-blended scents and Euro-exclusive lines. The beauty shop features an open setting with white walls, a turquoise ceiling and an artistic elk chandelier. Salon Faberge is a full-service salon specializing in Japanese hair straightening and hair extensions.
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Novel and niche eateries. Manhattan-based City Bakery operates an epicurean shop with eat-in or take-out food for breakfast, lunch and dinner. Reddi Chick is said to offer the best rotisserie chicken and French fries in L.A. Barney's Burgers creates gourmet and vegetarian sandwiches. Mrs. Beasley's is all about sweet treats and gifts to go.
For details, visit brentwoodcountrymart.com.
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