More Than Just a Pretty FaceAugust 1, 2005 By: Bonnie Gibbs American Salon
WHEN MONEY IS NO OBJECT Walk into Leonardo Rocco's salon, Rocco Donna Hair & Beauty Art, on legendary Ocean Drive in Miami Beach, and you'll feel like you just stepped into the future. All five styling stations have their own plasma televisions, and a 50-inch screen hangs on the wall in the waiting area. The screens send a clear message to clients that Rocco Donna is an innovative salon. "The main idea was to create a different place, with a special atmosphere," Rocco says. "We show anything that has to do with fashion, from runway shows to photo shoots to music videos." Rocco went all out, spending a total of $60,000 and installing a Bose system, automatic lights and an "on demand" video system for each screen. The expense is paying off: Clients and potential employees can see that Rocco Donna salon is committed to keeping up with technological advances.