In TreatmentAugust 1, 2008 By: Nicole Palmieri American Salon
Hair treatments not only revive dry, damaged hair, but they can also boost your bottom line.
At Chris Chase Salon in New York City, where about 50 percent of clients get some sort of treatment each day, according to senior colorist/stylist Shane Manieri, clients can choose between Kérastase Rituals and Shu Uemura Art of Hair Ceremonies. "We have two types of clients, those who want a quick-performing solution and those who want an actual experience," Manieri says, explaining that the former prefer Kérastase, while the latter choose Shu Uemura. There are three Shu Uemura ceremonies, which increase in length, intensity and luxury. The most indulgent is the 50-minute Matsu Ceremony, which features extensive shiatsu-inspired massages for the scalp, neck, shoulders, arms and hands. Benefiting the hair is a made-to-measure treatment that includes one of three Absolu Oils: Full Shimmer, with musk rose oil to add vibrancy to haircolor; Moisture Velvet, featuring camellia oil to rebalance the moisture of dry or chemically relaxed hair; and Silk Bloom, the most intense option, which has argan oil to repair the structure of the hair fiber.
The customized Chemistry System from Redken targets the individual needs of clients whose hair is distressed from chemical treatments or heat styling. The system starts with a cleansing shampoo, which is followed by one of five customized shots that compensate for missing components in the hair. The final step is the spray-on pHix pHase, which comes in two options and locks in the ingredients from the shots.
TREATMENTS TO GO
Pravana Silk Degrees Demi-Permanent Shine Serum and Shine Treatment work together to add moisture, shine and body and to protect hair from the sun and heat-styling tools. The formulas use proprietary nanotechnology to unite silk-infused silicones with silk amino acids and leave hair with long-lasting shine.
Jayld Biophil pH Treatment, distributed by John Amico Products, is designed to return hair to its natural state, supplying it with substances that are lost in the course of chemical treatments. Formulas in the line target colored, permed or straightened hair; weak, thin or damaged hair; hair with dandruff; oily scalp and hair; and dried out, fragile curly hair.
Profound Beauty Anatomy Collection also features personalized in-salon treatments (along with shampoos, conditioners and masks for clients to take home) that take into consideration a client's hair type and hair history. The treatment, which uses Nano-Link technology to deliver essential nutrients, should be administered once a month.
Bain de Terre has three, three-step customized therapies for the hair: Moisture Therapy, Strength Therapy and Repair Therapy. Each starts with the Sugar & Fig Scalp Massage Scrub, then continues with the appropriate shampoo and either a masque, hair balm or reconstructor.
PureOlogy has two new backbar treatments to add to your menu of services. Radiance Renewal Treatment promises to return hair to its youthful condition while enhancing radiance and color vibrancy, and Summer Hair Revitalizer replaces moisture, rebuilds protein and removes chlorine and minerals.
Adding to its list of organic offerings, Aveda has the Botanical Hair Therapy, Moisture Immersion and Strength Infusion treatments, all of which claim to improve hair's condition by up to 71 percent, and can be used to maximize a color service.
Also used to enhance color is the new Goldwell colorglow[IQ], which features pre- and post-color treatments and take-home products. The treatments are all color-specific.
The three-step Ultimate Treatment from L'Anza involves a detoxifying shampoo, a Power Booster Additive and a Power Protector. The process takes 10 minutes and provides immediately noticeable results. —LORI MORRIS