IBS New York: Toast of the TownJuly 1, 2005 By: Jean Luo American Salon
On the show floor, exhibitors including Conair, Farouk, John Paul Mitchell Systems, Matrix, Redken, Rusk, Sally Beauty and TIGI presented lively platform demonstrations, captivating the crowd with energy, music and the occasional dancing stylist.
Meanwhile, the Main Stage featured such industry giants as Robert Cromeans, Martin Parsons, Sandra Yu and Ruth Roche, all inspiring the crowd with trendy looks, creative ideas and compelling presentations.
Rubbing shoulders with their icons, attendees–from small-town stylists to owners of big-name
salons–welcomed the opportunity to interact, exchange ideas and celebrate the beauty of the industry, filling their brains and bags with great new material. By the end, the event had exceeded expectations for attendance and success, signifying another stellar year for the world's largest and longest-running professional beauty show.