High BrowJanuary 1, 2007 By: Kelley Donahue American Salon
Billion Dollars Brows (BDB) recently opened its doors for business in Beverly Hills. Special touches like metallic wallpaper, mirror panels and a glass storefront dress up the modern, airy space, which features five reclining brow stations that provide the ultimate in client comfort. No haircuts here. Instead, a stellar brow team that includes Maina Karpel—who tames Ryan Seacrest's brows—Julie Sahley and Damone Roberts alum Kelley Baker perform high-end makeup, waxing, threading and eyebrow styling sans the weighty price tag. Says Natalie Plain, BDB's owner, "Our business goal is to ensure that every clients' brows are a thing of beauty—whether it's trimming thick, bushy brows or nurturing over-plucked brows back to their fullest potential." —K.D.
With smart and creative planning, small salons can make a big impact. Michele Pelafas, an interior designer and owner of Michele Pelafas Salon & Spa Interiors in Oak Brook, IL, offers eight design strategies for making the most of a shoebox-sized salon.
1. Think how various areas of your space can be used for more than one purpose. For example, use the color-processing area or styling area for makeup applications if space is limited.
2. Use reflective materials, such as mirrors, glass, glass mosaics and glossy finishes to reflect light, which will make the space appear larger.
3. Select lighter paint colors in the same color families to create a seemingly larger space. Then add a fun pop of color, such as red or yellow, in small but strategic areas to generate an inviting and interesting environment.
4. Avoid over-cluttering, which can over-stimulate employees and clients, especially in a tiny space, and create a small but high-impact retail area that is uniquely organized for maximum exposure.
5. Instead of walls, which can make a space feel smaller, opt for draperies, thin opaque partitions or transparent textured panels to achieve privacy.
6. Limit furniture and accessory purchases to smaller scale items that are both functional and complementary, and consider mod pieces that tend to be more compact.
7. Add decorative lighting, such as wall sconces and pendant fixtures, for drama and warmth.
8. Integrate creative storage wherever possible. Select retail displays that have storage below and shampoo areas with places to keep towels above. —C.W.
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Glow Salon and Med Spa in Irving, TX, uses functional, built-in storage cabinets at each station to maximize space.