Getting PersonalApril 1, 2006 By: Mary Novitsky American Salon
3 MAKE EVERY CONVERSATION MEANINGFUL
Whether a client is seeing you for the first time or the 15th, make a thorough consultation part of every single experience—no ifs, ands or buts. "You'd be amazed how many times this doesn't happen," Cona says ruefully. "I've visited salons where the colorist is mixing up the formula before the guest has even changed into her robe." Don't let this happen to you, or you'll lose the artistry of the service, the personalization of the experience and, ultimately, the client. Instead, keep her involved throughout the service. Tell her you're using a lighter shade of her regular formula around the face to add brightness, or explain how you're placing the foils to give her more color balance or contrast. "It's allowing yourself to have a conversation not to a point where it's overly technical, but to where she comes to you because you recognize her haircolor as personal, not just a formula," says Cona.
4 RE-ESTABLISH THE TRUST
Just as there is no easy way to deliver the same haircut each and every time, the same goes for color, and you have to recommit to your clients' trust each and every time. "When we get too comfortable, we sometimes start to lose interest in our work or in our guest, and generally, she'll find someone else she can connect to," Cona cautions. "Hair doesn't live separately and apart from the person, so if you're not respecting that, she'll get the sense you're not respecting her as a person. So never take that trust for granted."
5 BELIEVE IN YOURSELF
Remember, you have an eye for color and a vision that no one else has, and that's why your clients come to you. They want to see what your vision is for them. So trust in yourself and recognize that you do have a gift that can really make a difference in the lives of your clients. In turn, those guests will be good to you, and your color work will shine and clearly grow.
Don't miss Marcy Cona's Professional Color Techniques class at IBS New York April 30 and May 1 (www.ibsnewyork.com). In this hands-on workshop, Cona will take you through the six foundations of becoming a master colorist and dramatically change how you view color and the services you offer. Seating is limited, so call 800-427-2420 to reserve your space.
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