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Fall for Color
September 1, 2008 By: Lori Morris American SalonThis season's customized haircolor and small special touches give customers more bang for their buck—and a reason to keep coming back.
Color Fast
Infiniti Permanent Hair Colour Cream from Affinage features new DATEM Technology, which speeds up the coloring process and creates long-lasting color and gray coverage. DATEM works by encapsulating oxygen and releasing it inside the hair, allowing deeper penetration of the pigment and conditioning base. When used with gentle heat, DATEM speeds up processing time without sacrificing results. Infiniti's super smooth base creme also saves time with lump-free mixing and easy application. Infiniti comes in 90 ready-to-use shades and 13 "mix shades." The Coffee Shop Collection is perfect for fall's warmed-up hues. affinage.com
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Copper Mine
Copper-toned hair lit up the runways for the fall '08 fashion shows. You can give your clients these fashionable hues with the Copper Series from Paul Mitchell The Color. The eight new shades, which range from bold and warm to soft and cool, are inspired by the natural iridescence of copper after it's been exposed to the elements. The Copper Series provides 100 percent gray coverage without brassiness or orange tones, leaving clients with beautiful coppery red hair that will fit right in with the season's palette. www.paulmitchell.com/Products/ProfessionalServices/PaulMitchell-thecolor/Pages/PaulMitchell-thecolor.aspx/
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New Age
When hair begins to act its age, it's time to turn back the clock with Joico Vero K-PAK Age Defy haircolor line, a new innovation that addresses the three dimensions of graying hair: color, texture and luster. Vero K-PAK Color Age Defy features comprehensive 3-Defense Technology and Quadramine Complex to restore hair to its youthful manageability and vibrancy and provide long-lasting gray coverage. Available in 15 shades and three palettes—Natural, Copper Gold and Natural Red—each formula reconstructs hair's structure for optimal health and condition. joico.com
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BROWN SUGAR
Goldwell moves into fall with the introduction of Colorance Browns demipermanent shades.
"This fall, let's try to make our haircolor beautiful," Brad Johns says. "Think warm shades of chestnut or caramel, not anything white, ashy or stripey. If you don't know what beautiful is, rent a Technicolor movie from the '40s with Rita Hayworth or Hedy Lamaar. Or go see paintings from the Renaissance. Look at the works of Titian or Caravaggio. You won't see stripes in the hair." Goldwell is answering Johns' call—and that of the 60 percent of salon color clients who have brown hair—for brilliant and subtle brunettes with its new Colorance Browns demipermanent shades. The cool jade browns and intensive warm brown beige fashion shades provide multidimensional, natural brown results with amazing gloss and shine. goldwell.com
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