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Events in the Industry, Benefits and Awards
June 1, 2008 By: American Salon Staff American Salon
De Berardinis Salon Toasts Opening
De Berardinis salon in the Chelsea neighborhood of Manhattan officially celebrated its recent opening with an impeccably styled launch party. Hosted by owner Adrian De Berardinis and his father Giancarlo, who owns De Berardinis in Greenwich, CT, the glossy event catered to the New York City society set. On the menu: delectable finger food and pomegranate-infused Prosecco cocktails. The salon's decor, which features a gold and white color scheme, was created by interior designer Celerie Kemble. —R.A.
 Interior designer Celerie Kemble, flanked by Giancarlo and Adrian De Berardinis, at the opening |
 Kemble designed the salon's interior |
San Diego Salon Gives Back
San Diego-based salon dk hair recently invited members of the media and public to interact with stylists, models and salon owners during its BackStage Pass and Silent Auction, which raised money and awareness for life-debilitating diseases affecting San Diego infants.
 Andres Medina, a color specialist at dk hair, discusses hair management techniques with a guest. |
Infantile Leukodystrophy, a group of rare genetic diseases, affects the central nervous system in infants. The salon raised $1,360 through its silent auction and raffle, held in memory of 8-month-old Jaden Taylor, and donated the proceeds to 9-month-old Gavin Lund.
 DK hair's Lexi Hoback styles hair to raise money for Infantile Leukodystrophy |
During the event, the salon also unveiled a new collection of styles and cuts and discussed the best practices of hair management, damage prevention and skin maintenance. —R.A.
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