Events in the Industry, Benefits and AwardsJune 1, 2009 By: Lori Morris, Nicole Palmieri American Salon
Up Close with Morad Zahabian
Executive Editor Kelley Donahue talked to the Ultimate Beauty Companies founder and CEO about his company's past, present and exciting future.
Q: How did you get your start in the business?
A: I entered the beauty business working in an entry-level position at a local beauty supply at age 17. Having worked just about every job within the company, from warehouse puller to driver and then on to purchasing manager, advertising manager and supervisor of 12 stores, I learned every segment of the business on my own. In 1992 I decided to open Nancy's Beauty Warehouse, an open-line distributorship.
Q: Tell us about the Ultimate Beauty Companies (UBC) concept and how you came up with the idea.
A: UBC, the umbrella company, includes four divisions. Nancy's Beauty Warehouse is the salon and beauty supply division; Bella Salon & Spa Distributor caters to the professional spa industry; Exclusive Salon Distributors is a professional beauty division established to deliver haircare and color lines to salons in Southern California; and, most recently we have created viaBeauté, Distributor of Fine Beauty Brands, which was designed to provide upscale salons and stylists with the most innovative and prestigious beauty brands available. Along with offering salon and spa professionals a wide range of products, we have the most efficient service in the industry. Customers have to like you to buy from you, and our customers truly enjoying working with us because of our great service and the fact that we help build their businesses through continuing education via our professional sales team.
Q: How do you motivate the UBC team?
A: I believe that every employee within the company plays an important role in its overall success. Our employees are provided with weekly sales and motivational training, as well as valued incentives, including time playing our company Wii to promote dedication and a love for the company. It's a fun place to work every day.
Q: Has your company recently launched any new marketing campaigns?
A: We just launched our 2009 campaign, UBC Makes Dreams Come True, where one lucky salon or spa professional will win $25,000. The campaign also includes an opportunity to "Pay it Forward" with $5,000 cash. Doing good things for other people can have the power to change someone's life. For more information, visit the campaign Facebook page at profile.to/ubcgiveaway.
Q: In this era of distributor consolidation, how is UBC making its mark?
A: As more and more of the large beauty industry distributors continue to be acquired and consolidated, my mission is to offer customers a unique and valuable alternative with a company that offers personalized attention, customer service of the highest quality and a convenient one-stop shop for beauty professionals nationwide.