Events in the Industry, Benefits and AwardsJune 1, 2009 By: Lori Morris, Nicole Palmieri American Salon
Eva Scrivo Becomes New Wella Spokesperson
Wella Professionals has announced celebrity colorist and stylist Eva Scrivo as its newest spokesperson. "We have been extremely impressed with Eva's involvement at Mercedes-Benz Fashion Week in New York City as lead colorist for Wella and look forward to working with an artist who is so clearly creative and passionate about our brand," said Mary Moulton, Wella Professionals franchise owner. Scrivo owns two successful salons in New York City and is often called upon as a beauty expert by television shows and top magazines. She also hosts the popular Sirius Satellite Radio show Beauty Talk With Eva Scrivo. "I'm thrilled to join Wella Professionals, which is at the forefront of innovation and education in haircolor," she said. "I look forward to working with them to inspire and educate colorists around the world, design new coloring techniques, develop new products and collaborate with partners such as clothing designers for Fashion Week. I'm excited for this opportunity to redefine this artistic craft with a partner like Wella." —L.M.
New Faces, New Bases
John Paul Mitchell Systems (JPMS) named Heather Hutchens vice president of strategic planning. In this newly created position, Hutchens will be responsible for the development, implementation and guidance of strategies to generate growth for the company.
Joico appointed several new employees. Laverne Tschappat has been named director, business development; Bradford O'Brien has joined Joico's exclusive marketing team as marketing manager for the Re:nu brand; and Raeleen Damien has been named marketing specialist, international export.
The Kirshner Group asked Rob Robertson to assume all sales and distribution responsibilities throughout the Asia-Pacific region for the company. He most recently served as divisional vice president of business development at L'Oréal USA Professional Products Division.
KMS California announced the appointment of Edwin Johnston as North American artistic director.
Number 4 High Performance Hair Care announced the addition of Cathy Walenta to oversee brand development. In her new position, Walenta will be responsible for managing relationships with distributors, overseeing new product launches and sales, and leading education efforts and product knowledge training.
Universal Beauty Companies named Sonya Borja, Dana Mathis and Shirin Hijazin account executives for its Exclusive Salon Distributor division and Ofelia Saldana and Deborah Villanueva as account executives for its Nancy's Beauty Warehouse division.