Events in the Industry, Benefits and AwardsMay 1, 2009 By: Lori Morris American Salon
Redken Unveils "Reinvent Your Space" Salon Makeover
Redken has unveiled the new look of Louisville, KY's Fifth Avenue Salon and Spa, the winner of its 2008 Reinvent Your Space makeover contest. Executed by renowned design consultant Peter Millard in collaboration with Belvedere, the $65,000 redesign gave the salon a spacious and modern feel by raising the ceiling; replacing all cabinetry, chairs and workstations; adding sleek design elements like ottomans and sconces; and creating an open color bar. "I'm amazed at how much more serious my staff, our customers and I take the business since the remodel," said owner Michelle Kay. Millard emphasized how much design can affect business. "Through this renovation, Fifth Avenue Salon was able to see how simplifying the salon space and creating an effective retail layout can boost sales," he said. —L.M.
Gene Juarez Salons & Spas Honored
Gene Juarez Salons & Spas was presented with the 2008/2009 Business of the Year Torch Award for the Large Business Category from the Better Business Bureau. The award recognizes ethical business practices and service excellence in the Northwest marketplace, which comprises Alaska, Oregon and Western Washington. Businesses were nominated for this distinction by the public and then selected by nonbiased third-party judges from various organizations. Gene Juarez Salons & Spas was founded in 1971 and operates in nine locations, along with the Gene Juarez Academy and the Advanced Training Salon. —L.M.
Gene Juarez University Village Salon & Spa, Seattle
Beauty Industry West Making Great Strides
Beauty Industry West (BIW), a leading West Coast-based trade organization for the manufacturing, supply, marketing and distribution side of the professional beauty industry, has seen great growth in both membership and programming over the past year, and is looking toward even greater success in the rest of 2009. Much of BIW's recent growth can be attributed to fresh leadership, including new President Linda Bertaut; motivated membership, strategic and supportive alliances; and a monthly luncheon speaker series. The business strategy-focused luncheons have led to a 30 percent increase in new memberships and have revitalized participation of long-time members. In January, BIW teamed up with Southern California Health and Beauty Professionals to host the first Mega Beauty Mixer, which featured guest speaker and networking expert Kathleen Ronald. BIW has also partnered with the Fashion Institute of Design and Merchandising, establishing scholarships and mentor programs to assist the new generation of beauty professionals. beautyindustrywest.com —L.M.
BIW board members support local causes at the Spirit of Giving event.