Events in the Industry, Benefits and AwardsDecember 1, 2008 By: American Salon Staff American Salon
Redken Inducts 43 New Stylists into Artist Network
In October, Redken inducted 43 stylists into their prestigious Redken Artist Network. They were selected through a six-month interview process, then sent to several intensive training sessions led by Redken directors in Tampa, FL, that focused on improving technical, business and communication skills. As Redken Artists, they will serve as mentors and teachers to other stylists in the areas of cutting, design and color, as well as personal and business development. "We are thrilled to welcome the newest group of passionate Redken Artists into our network," said Christine Schuster, senior vice president of education for Redken Worldwide. "The individuals will develop innovative hair trends and techniques, as well as reach their own highest potential through the instruction and mentoring of other stylists." —G.B.
Nioxin Shoots New Ad Campaign
American Salon Senior Editor Lori Morris recently went behind-the-scenes at the photo shoot for Nioxin's newest national advertising campaign. The company, known for its hair-thickening and -strengthening products, is aiming to achieve a more fashion-forward and versatile identity with this campaign. Hairstylists Donna Maggi and Richard Kough prepped the models with Nioxin Scalp Renew the day before the shoot to ensure their scalps and locks were in optimal condition. For the shoot, Maggi and Kough used a variety of Nioxin products to create styles ranging from sleek and shiny to windswept and textured. The hair, coupled with fabulous clothing from Alvin Valley and Christian Cota, created the edgier, more European look the company was going for. Photographer Sarah Silver shot the photos, which will appear on print ads, billboards, banners, and in-store and trade show displays starting in January. —L.M.
Sexy Hair Trains JCPenney Salon Stylists
This fall, Sexy Hair invited 30 JCPenney stylists to a two-day training session at the Institute of Courage, the company's educational center in Topanga Canyon, CA. The stylists, selected from a sales contest held in June, were treated to free airfare, lodging at Woodland Hills Marriott Hotel and interactive sessions with Sexy Hair founder Michael O'Rourke. Assisted by Sexy Hair Master Artists Ian Browning, Rod Sickler and Lonn Bogart, O'Rourke demonstrated his Structure in Motion cutting system and Stroke of 5 Blow Dry method and taught attendees how to create one of his signature updos. The session also implemented the company's Circle of Learning method, allowing each stylist to take on a teaching role and experience hands-on cutting time with O'Rourke. "The response was unbelievable," said Margie Hill, Sexy Hair's regional sales manager. "I'm still getting phone calls from thrilled stylists who want to know if there will be another contest next year." —G.B.