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Events in the Industry, Benefits and Awards
July 1, 2008 By: American Salon Staff American Salon
Ultimate Beauty Companies Hosts Event
More than 50 manufacturers from Nancy's Beauty Warehouse (NBW), Exclusive Salon Distributors, and Bella Skin, Spa and Nails (SSN) were on hand to help newly formed umbrella company Ultimate Beauty Companies celebrate its first marketing campaign. At the event, it was announced that a new Mercedes-Benz would be given away to one customer at the International Salon and Spa Expo (ISSE) in Long Beach, CA. "Our vision was to create a contest to thank our loyal customers for their business and support while introducing new customers to our business," said Morad Zahabian, CEO and founder of Ultimate Beauty Companies.
 Janæ Raphæl of J.Jems Communications, Cynthia Heisser of Nancy's Beauty Warehouse and Bella SSN, Ultimate Beauty Companies' Morad Zahabian, Nancy Zahabian and Exclusive Salon Distributors' Vince Dominguez |
Each $1,000 order placed will enter the purchaser into the raffle, and a winner will be selected at ISSE in February 2009. Current sponsors include Executive Level—L'Oréal Technique, Wella American Classics and Clairol Professional; Platinum Level—Babyliss, Satin Hair Color, L'avant Garde and Zotos International; Gold Level—Mizani, Stript Vegan-Paraben Free Mineral Make-Up, Freesia Hair Color, Oster, Helen of Troy; and Silver—Namaste. —K.D.
CND Designs Nails for Macy's Flower Show
In honor of the 34th annual Macy's Flower Show in New York City, CND created conceptual nail styles that represented seven fashion wonders from the 1800s, 1920s, 1950s, 1960s, 1970s, 1980s and "the future." The nail concepts, developed by skilled CND artisans and Fashion Week veterans Kristina Baune and Lulu Cooper, adorned the fingertips of mannequins showcasing ensembles made entirely of silk flowers in the six Broadway-facing windows of the flagship location. New York City-based fashion designers Phillipe and David Blond were commissioned for a second time to create the seven garden-themed couture looks, which featured more than one million flowers from 30,000-plus colorful species of plants and trees from six continents. —R.A.
 CND's conceptual nails adorned the fingertips of mannequins showcasing ensembles made entirely out of silk flowers at Macy's annual Flower Show. |
Matrix Launches New Rewards Program for Salons
In March, Matrix introduced their new loyalty program, Matrix C.R.A.F.T. Rewards, to recognize customers' dedication to the brand. For each dollar a salon spends on Matrix products, it will earn points that can be redeemed for education, services and merchandise to help the salon grow its business. Salons can earn double points on all Matrix color purchases and bonus points on select new products. Rewards include Matrix Global Academy courses, in-salon education, professional tools, Matrix merchandising and signature apparel, backbar products and more customized options for salons that reach Elite status. —L.M.
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Aveda Receives Ingredient Certification from the EPEA
In April, Aveda became the first beauty company to receive the Cradle to Cradle (C2C) ingredient certification from the Environmental Protection and Encouragement Agency (EPEA). Four key botanical ingredients—sandalwood from Australia, uruku from Brazil and rose and lavender oils from Bulgaria—met the C2C criteria, which require that the ingredients must be extracted from natural materials, provide social or economic benefits for users, and have the ability to be given back to nature after usage. The concept behind C2C is that the ingredients become part of the ecological cycle instead of being turned into waste. —L.M.
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