Better BusinessMay 1, 2007 By: American Salon Staff American Salon
Hire only professional photographers. Always ask to see their portfolio first. It's best to use photographers who are experienced with hair and beauty, not portraits or fashion because they can have very different outcomes and you want the emphasis in the picture to be on the hair.
Use only professional models. Call the modeling agencies in your area and set up a casting so you can look at their books and select the models beforehand. The quality of the model will mean the difference between pictures that look professional and those that scream amateur.
Where do San Diego's surfers, office workers and soccer moms go to get their hair cut and styled? Nicole Palmieri found four salons that keep them all looking good.
1. Jet Rhys
Former Vidal Sassoon specialists, Jet Rhys and her husband, who goes by the name Rhys, require their stylists at Jet Rhys Salon to go through an apprenticeship program and choose a specialization, and they expect incredible customer service. At the salon's monthly BYOB: Bring Your Own Blow Dryer event, stylists show clients how to use their own hair tools and products to recreate the hairstyle they got at the salon. "At the BYOB event, clients do everything themselves while stylists give them tips and techniques on how to use the products, how to handle the blow dryer, and how to create different styles," says Jet.
Urban hair is the salon's specialty, thus attracting a wide variety of clients, from band members to corporate climbers to surfing divas. The ultra-modern décor of the salon makes it a fun place to go. Says Jet, "When the clients lean their heads back at the shampoo sinks, they look up and see a TV screen on the ceiling that plays runway fashion videos."
In stock: Davines, Bumble and bumble
2. A Robert Cromeans Salon
As owner of five namesake salons and artistic director for John Paul Mitchell Systems, Robert Cromeans is an icon in the salon industry. His flagship salon in Downtown San Diego offers a unique Color Bar where all color is processed, and a relaxing "Washhouse" where clients can choose from a full menu of Paul Mitchell shampoos.
Training and education are very important to the Paul Mitchell-exclusive salon. All stylists are required to go through an intensive training program to learn and to build their clientele before they can work at the flagship location. Sue Passman, salon director for ARCS San Diego, thinks being a Paul Mitchell-exclusive salon is great because "it's easy to truly believe in the brand."
In stock: Paul Mitchell
3. Collections Salon and Day Spa
"It's not about where they've been, but where they're going," says Richard Ouellette, co-owner of Collections Salon and Day Spa and inventor of the HAIelite styling tools, of the salon's stylists. "We are able to train many stylists right out of school and allow them to grow in different fields, whether it's color, artistic expression or management."