The Art of Editorial HairNovember 1, 2009 By: Lori Morris American Salon
Stylists looking for new ways to hone and express their craft—and earn extra money—might want to explore the niche world of editorial styling. But while working on magazine photo shoots, ad campaigns and look books may seem like an extension of the work you do in the salon, there's a whole new set of rules and techniques to be used on set, according to editorial stylist Giovanni Giuntoli. To help stylists learn these skills, Giuntoli developed Tearsheet, a company that provides on-set styling education. The three-day courses, which take place in New York City, simulate a real photo shoot, with photographers, makeup artists and fashion stylists on hand. "Most hairstylists haven't experienced the dynamics of a shoot," Giuntoli says. "Our courses teach both hairstyling and on-set behavior." Concepts taught in Tearsheet courses include collaborating with a team to develop a cohesive feeling, creating two-dimensional looks, how to approach and evaluate photographers and agents, creating multiple looks on the same model in one day and ways to "cheat" for the camera. Once stylists graduate, they become part of the Tearsheet Artistic Team and get the opportunity to work on shoots with Giuntoli. According to Giuntoli, the courses can also benefit the stylists once they're back in the salon. "Editorial work helps build technique and will improve their creative eye," he says. "Plus, they'll come out of the course with professional images they can use to promote themselves to new clients." For more information, visit yourtearsheets.com. —L.M.