Secrets of SuccessDecember 1, 2009 By: American Salon Staff American Salon
If you think skill and creativity are the keys to running a successful salon, think again. Zachary Milardo, a business salon consultant with more than 25 years of industry experience as an editorial and celebrity hairstylist and salon owner, shares how to dramatically increase sales and cash flow in his new e-book, Secrets of Successful and Profitable Salons Revealed. The book includes strategies from major haircare manufacturers, salon owners, hairstylists and customer surveys. "The bottom line is we're all in business to make money," Milardo says, stressing that a good understanding of business management, inventory control and cash-flow projections are essential to a salon's success. Whether you are a veteran or new to the business, this book will be invaluable to your salon's future. To purchase the e-book, visit dbsc.info. —N.R.