On the Go EducationApril 1, 2009 By: Lotus Abrams American Salon
New York City's Arrojo Studio has tapped into cutting-edge technology to offer stylists education in the palm of their hands with Downloads, mobile downloadable videos. The program allows users to download any cut or color technique from the Arrojo DVD collection to an iPhone or iPod. "Finding innovative ways of delivering quality education to stylists is a priority for Arrojo in 2009," says owner Nick Arrojo. "Downloads will change the way hairstylists think about and use education." In conjunction with the launch, the company is releasing a new DVD series, Arrojo Modern Scissor Classics Cutting, which includes three titles that can be purchased separately; Arrojo Razor Cutting Men; and Arrojo Trend Vol. 2, which features three cuts created with a new technique. Visit arrojoproduct.com for more details.